Performance Marketing Manager
Location: Jaipur / HybridExperience: 5–8 YearsCompensation: Up to ₹20 LPAEmployment Type: Full time
About the Role
We are looking for a Performance Marketing Manager who can own and scale the company’s digital growth across Meta Ads, Google Ads and LinkedIn Ads, while also contributing to social media strategy and management.
The ideal candidate should be a strong combination of Performance Marketer + Growth Marketer + Social Media Strategist, with the ability to connect paid acquisition, organic content, creative strategy and business revenue.
This is a high-ownership role where success will be measured by qualified leads, customer acquisition, revenue, ROAS/ROI, brand growth and overall marketing performance.
Key Responsibilities
1. Performance Marketing
- Develop and execute paid marketing strategies across Meta Ads, Google Ads and LinkedIn Ads.
- Plan campaign structures, targeting, budgets, bidding and optimization strategies.
- Manage prospecting, retargeting and remarketing campaigns.
- Optimize campaigns based on CAC, CPL, CPA, CTR, CPC, CPM, conversion rate, ROAS and revenue.
- Conduct regular A/B testing across audiences, creatives, messaging, offers and landing pages.
- Identify opportunities to scale high-performing campaigns while maintaining efficiency.
1. LinkedIn Ads
- Plan, launch and manage LinkedIn Ads campaigns for B2B lead generation and brand awareness.
- Build audience strategies using job titles, industries, company size, seniority and other relevant targeting parameters.
- Develop campaigns for lead generation, website conversions and remarketing.
- Analyse lead quality and work with sales/business teams to improve campaign performance.
1. Social Media Management & Strategy
- Develop and execute social media strategies across LinkedIn, Instagram, Facebook and other relevant platforms.
- Plan monthly content calendars aligned with business and marketing objectives.
- Manage the complete social media workflow including content strategy, ideation, publishing, engagement and performance analysis.
- Work with designers, video editors and content creators to develop high-performing content.
- Understand what content drives reach, engagement, authority, leads and conversions.
- Analyse social media performance and continuously improve the content strategy.
- Maintain consistency in brand voice, positioning and visual communication.
- Stay updated with platform trends, formats, algorithms and emerging content opportunities.
1. Creative & Content Performance
- Develop performance-driven creative briefs for designers and content teams.
- Identify winning hooks, angles, messaging, formats and CTAs from campaign data.
- Analyse creative performance and identify creative fatigue.
- Build a structured creative testing process.
- Collaborate with the social media team to turn organic content insights into paid advertising opportunities.
1. Funnel & Conversion Optimization
- Analyse the complete customer journey from ad impression → click → landing page → lead/purchase → revenue.
- Identify conversion bottlenecks and opportunities for improvement.
- Work with website, product and sales teams to improve conversion rates.
- Recommend landing page, offer, messaging and funnel improvements based on data.
1. Analytics & Reporting
- Monitor performance across Meta Ads, Google Ads, LinkedIn Ads and social media platforms.
- Build and maintain performance dashboards and reports.
- Analyse data using GA4, Meta Ads Manager, Google Ads, LinkedIn Campaign Manager and relevant analytics tools.
- Track attribution, conversion quality and customer acquisition economics.
- Prepare weekly and monthly reports with clear insights, learnings and action plans.
- Present performance insights to management and stakeholders.
1. Budget & Growth Ownership
- Manage and allocate paid media budgets based on business objectives and campaign performance.
- Forecast leads, conversions, acquisition costs and revenue.
- Ensure efficient utilization of marketing budgets.
- Identify opportunities for scaling campaigns and expanding into new channels.
- Maintain a strong focus on ROAS, CAC, LTV and revenue contribution.
1. Tracking & Attribution
- Understand and work with Meta Pixel, Conversion API, Google Tag Manager, GA4 and LinkedIn Insight Tag.
- Coordinate with technical teams to ensure accurate tracking and attribution.
- Identify tracking gaps and data inconsistencies affecting campaign optimization.
1. Team & Cross-functional Collaboration
- Work closely with creative, content, sales, technology and business teams.
- Provide clear briefs and performance insights to internal teams.
- Coordinate with designers, video editors, content writers and social media resources.
- Mentor junior marketing team members where required.
- Build repeatable processes and SOPs for paid marketing and social media management.
Key KPIs Success in this role will primarily be measured through:
- Revenue generated through digital marketing
- ROAS / ROI
- Customer Acquisition Cost (CAC)
- Cost Per Qualified Lead
- Lead quality and conversion rate
- Paid channel contribution to revenue
- Social media growth and engagement
- Organic lead generation
- Creative performance
- Conversion rate
- Overall marketing efficiency
Required Experience & Skills
- 5–8 years of experience in Performance Marketing, Growth Marketing or Digital Marketing.
- Strong hands-on experience with Meta Ads, Google Ads and LinkedIn Ads.
- Experience managing ₹10 lakh+ annual paid media budgets.
- Demonstrated experience in campaign optimization and scaling.
- Strong understanding of full-funnel marketing and lead generation.
- Practical experience in Social Media Management and Content Strategy.
- Experience managing social media platforms such as LinkedIn, Instagram and Facebook.
- Strong understanding of performance metrics including CAC, CPL, CPA, CTR, CPC, CPM, ROAS and conversion rate.
- Experience with GA4, Google Tag Manager, Meta Pixel, Conversion API and LinkedIn Insight Tag.
- Strong analytical and problem-solving skills.
- Excellent understanding of creative testing and performance content.
- Strong communication and stakeholder management skills.
- Excellent Excel/Google Sheets and data analysis skills.
Industry Experience Experience in any of the following environments will be considered relevant:
- B2C
- B2B
- SaaS
- AdTech
- Technology / Internet businesses
- Startups
- D2C
- Lead-generation businesses
- Service-based businesses
Candidates do not need to come from one specific industry. What matters most is their ability to drive measurable growth through paid marketing and social media.
Preferred Qualifications
- Experience managing both B2B and B2C campaigns.
- Experience with high-growth startups or technology companies.
- Experience with lead generation and sales funnels.
- Experience with app marketing or digital products.
- Understanding of CRM and marketing automation.
- Experience with LTV, cohort analysis and customer retention.
- Experience managing or mentoring a marketing team.
- Strong experimentation and growth mindset.
What We Are Looking For We are looking for someone who:
- Thinks beyond simply “running ads”.
- Can connect marketing activity with actual business revenue.
- Understands both paid acquisition and organic social media.
- Can independently identify problems and build solutions.
- Is comfortable working with data and making performance-based decisions.
- Understands how creative, content, advertising and funnels work together.
- Has a strong bias toward experimentation and measurable outcomes.
- Can take ownership of the complete digital growth function.
Compensation Up to ₹20 LPA, depending on experience, expertise and demonstrated performance.
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Expected salary
Pay: ₹1,500,000.00 - ₹2,000,000.00 per year
Benefits
- Flexible schedule
- Paid sick time
Work Location: Hybrid remote in Jaipur, Rajasthan (Jaipur)
📌 Performance Marketing Manager (Jaipur)
🏢 Krishaa Shakti Solutions
📍 Jaipur