Job Summary

We are seeking a results-driven Performance Marketing Executive to plan, execute, and optimize paid digital marketing campaigns across multiple channels. The ideal candidate will have experience managing paid advertising budgets, analyzing campaign performance, and driving customer acquisition while maximizing ROI.

Key Responsibilities

- Plan, launch, and manage paid campaigns across:

- Google Ads

- Meta Ads Manager (Facebook & Instagram)

- LinkedIn Ads

- YouTube Ads

- Monitor and optimize campaign performance based on KPIs such as CPA, ROAS, CTR, CPC, and conversion rate.

- Conduct keyword research, audience targeting, and competitor analysis.

- Manage remarketing and customer acquisition campaigns.

- Track, analyze, and report campaign performance using analytics tools.

- Collaborate with creative, content, and design teams to improve ad performance.

- Manage marketing budgets and ensure effective allocation of spend.

- A/B test ad creatives,



landing pages, and audience segments.

- Generate actionable insights from campaign data to improve performance.

Required Skills

- Strong understanding of digital advertising platforms.

- Experience with:

- Google Analytics 4 (GA4)

- Google Ads

- Meta Business Suite

- Google Tag Manager

- Knowledge of conversion tracking, attribution models, and web analytics.

- Proficiency in Excel/Google Sheets for reporting and analysis.

- Strong analytical and problem-solving skills.

- Excellent communication and stakeholder management abilities.

Qualifications

- Master's degree in Marketing, Business, Communications, or a related field.

- 3- 5 years of experience for Specialist/Manager level.

- Relevant certifications in Google Ads or Analytics are preferred.

📌 Performance Marketing Manager (Noida)
🏢 Education Vibes
📍 Noida