Position : Performance Marketing Manager D2C

Location: Gurgaon

Experience: 38 Years

Industry: D2C / Health & Wellness

Working Days: Monday to Friday

Working Hours: 9:00 AM – 6:00 PM

Work Mode: Work From Office

About the Role

We are looking for a Performance Marketing Manager who can manage and scale paid marketing campaigns and drive customer acquisition and revenue for our D2C brand.

Key Responsibilities

- Plan, execute and optimize performance marketing campaigns across Meta Ads and Google Ads.
- Manage and optimize digital advertising budgets to achieve business targets.
- Monitor key metrics such as ROAS, CAC, CPA, CTR and conversion rate.
- Develop strategies for customer acquisition, retargeting and remarketing.
- Analyze campaign performance and identify opportunities for growth.
- Work closely with the creative team to develop high-performing ad creatives and copies.
- Conduct A/B testing of audiences, creatives, campaigns and landing pages.
- Track and report campaign performance on a regular basis.
- Work with the e-commerce and content teams to improve the overall conversion funnel.




- Stay updated with the latest trends and best practices in performance marketing.

Requirements

- 3–8 years of experience in Performance Marketing / Digital Marketing.
- Strong hands-on experience with Meta Ads and Google Ads.
- Experience working with a D2C / E-commerce brand is preferred.
- Experience in Health & Wellness, Nutraceuticals, Skincare, Beauty or FMCG will be an advantage.
- Robust understanding of ROAS, CAC, CPA, CTR and conversion metrics.
- Good analytical and problem-solving skills.
- Experience with Shopify and Google Analytics/GA4 is preferred.
- Strong communication and stakeholder management skills.

Ideal Candidate Someone who is data-driven, commercially focused and hands-on, with a proven ability to scale paid campaigns, acquire customers and drive profitable D2C growth.

Interested candidates kindly share your CV and below details to [email protected]

1. Present CTC (Fixed + VP) -
2. Expected CTC -
3. No. of years experience -
4. Notice Period -
5. Offer-in hand -
6. Reason of Change -
7. Present Location -

📌 Performance Marketing ManagerC) (Gurugram)
🏢 Adecco India
📍 Gurugram