Performance Marketing Manager – Meta AdsLocation: Mohali (On-site)

Experience: 1–2 Years

Employment Type: Full-time

CTC: ₹3–4 LPA (Based on skills and experience)

Role OverviewWe are looking for a Performance Marketing Manager – Meta Ads to join our growing marketing agency team. The ideal candidate will be data-driven, commercially minded, and hands-on with Meta advertising, with a strong understanding of paid social, funnel strategy, creative testing, audience targeting, conversion optimization, and performance reporting.

You will be responsible for planning, launching, optimizing, and scaling Meta (Facebook & Instagram) advertising campaigns for multiple brands across different industries. You will work closely with creative, content, design, and account teams to build campaigns that generate measurable outcomes such as leads, sales, app installs, website conversions, and qualified enquiries.

The role requires someone who understands that modern performance marketing is not just about launching ads—it is about connecting media buying, creative strategy, tracking, landing pages, audience psychology, first-party data, and conversion optimization into one growth engine.

Key Responsibilities

Meta Ads & Campaign Management

- Plan, create, launch, and manage Facebook and Instagram advertising campaigns across awareness, consideration, lead generation, traffic, engagement, and conversion objectives.
- Develop full-funnel paid social strategies based on client goals, target audiences, products, and customer journeys.
- Manage campaign structures, budgets, bidding strategies, placements, audiences, and optimization events.
- Work with Meta Ads Manager, Business Manager, Events Manager, and Ads Reporting to monitor and optimize campaigns.
- Conduct audience research and build appropriate prospecting, retargeting, and customer audiences.
- Monitor campaign performance and make data-backed decisions on budget allocation, targeting, creative, placements, and bidding.
- Identify opportunities to scale profitable campaigns while maintaining target CPA, CPL, ROAS, CAC, and conversion rates.

Creative Strategy
- Work closely with graphic designers, video editors, copywriters, and content teams to develop high-performing ad creatives.
- Identify creative trends, winning hooks, messaging angles, formats, and concepts from campaign data.
- Develop briefs for Reels, UGC-style videos, static ads, carousels, testimonials, product demos, founder-led content, and other performance creatives.
- Understand the relationship between creative quality and paid media performance.
- Analyze winning and losing creatives and translate insights into new creative concepts.




- Stay updated with evolving Instagram and Facebook creative trends, Reels formats, UGC trends, creator-led advertising, and short-form video strategies.

- Tracking, Analytics & Measurement

- Ensure proper campaign tracking using Meta Pixel, Meta Conversions API (CAPI), UTM parameters, and conversion events.
- Work with technical/marketing teams to identify tracking discrepancies and improve data quality.
- Understand basic concepts of first-party data, attribution, event tracking, privacy changes, and signal loss.
- Monitor website and campaign performance using Google Analytics 4 (GA4), Meta reporting, Google Tag Manager, and relevant analytics platforms.
- Create performance reports with clear insights, learnings, recommendations, and next steps.
- Connect advertising metrics with actual business outcomes such as qualified leads, purchases, revenue, and customer acquisition cost.

Required Skills & Qualifications
- 1–2 years of hands-on experience in Performance Marketing, Paid Social, Meta Ads, Digital Marketing, or a similar role.
- Practical experience with Meta Ads Manager and Facebook/Instagram advertising.
- Strong understanding of campaign objectives, audience targeting, ad formats, placements, budgets, bidding, and optimization.
- Good understanding of lead generation and conversion campaigns.
- Strong analytical and numerical skills with the ability to interpret campaign data and identify actionable insights.
- Understanding of CTR, CPC, CPM, CPL, CPA, CAC, ROAS, conversion rate, frequency, and funnel metrics.
- Familiarity with Meta Pixel and conversion tracking.
- Good understanding of landing pages, conversion funnels, offers, and basic CRO principles.
- Robust communication and presentation skills.
- Ability to manage multiple campaigns, priorities, and deadlines simultaneously.
- Strong problem-solving mindset with a willingness to experiment, test, learn, and iterate.

Preferred Qualifications
- Previous experience working in a digital marketing/performance marketing agency.
- Experience managing campaigns for e-commerce, lead generation, D2C, education, real estate, healthcare, SaaS, or service-based businesses.
- Familiarity with Google Ads is an added advantage.
- Experience with CRM platforms and lead-quality tracking is a plus.
- Knowledge of Looker Studio,



Excel/Google Sheets, dashboards, and automated reporting.
- Basic knowledge of landing page builders, WordPress, HTML, or conversion rate optimization is advantageous.
- Meta Blueprint certification or other relevant digital marketing certifications is a plus.
- Experience working with UGC, creator/influencer advertising, and short-form video campaigns is an advantage.

What We're Looking ForWe are looking for someone who:
- Thinks beyond vanity metrics and focuses on real business outcomes.
- Is comfortable working with numbers, dashboards, budgets, and performance data.
- Has a strong curiosity about Meta's evolving advertising ecosystem and AI-powered campaign technologies.
- Understands that creative is a major performance lever in modern paid social.
- Is willing to test new ideas rather than relying only on conventional campaign setups.
- Can turn campaign data into clear, actionable recommendations.
- Takes ownership of campaign performance and proactively identifies opportunities.
- Can work collaboratively with creative, content, design, and account-management teams.
- Is organized, detail-oriented, proactive, and comfortable working in a fast-paced agency environment.
- Is eager to learn and grow with changing advertising platforms, privacy regulations, AI technologies, and consumer behavior.

Why Join Us?
- Work on multiple brands, industries, and performance marketing challenges.
- Get hands-on exposure to modern Meta advertising, AI-powered marketing, creative testing, analytics, and conversion optimization.
- Work alongside creative, content, design, SEO, and marketing professionals.
- Opportunity to build and manage campaigns with real business impact.
- Learn modern approaches to full-funnel performance marketing, first-party data, attribution, and automation.
- Fast-paced agency environment with opportunities for learning, ownership, and career growth.

Industry & Technology AwarenessThe candidate should be interested in staying current with developments in:

Meta Ads & AI • Advantage+ Campaigns • Reels & Short-Form Video • UGC & Creator Marketing • Creative Testing • Meta Pixel & Conversions API • First-Party Data • GA4 • Google Tag Manager • Attribution • Conversion Rate Optimization • AI-Assisted Marketing • Marketing Automation • Performance Analytics • Full-Funnel Advertising

How to ApplyEmail your CV to: [email protected] with a subjection line - Performance Marketing manager

Preference will be given to immediate joiners or candidates who can join within 15 days.

Location: Mohali | Work Mode: On-site | Employment: Full-time

📌 Performance Marketing Manager (Chandigarh)
🏢 9Nine.Agency
📍 Chandigarh