About The Role

We are looking for a Performance Marketing Lead to own performance marketing strategy and execution across Google Search ,UAC/Apps ,Meta ,YouTube and DV360 for FundsIndia’s D2C (B2C) business and sales-assisted funnel. You'll build and operate advanced conversion tracking and bidding systems, drive CAC efficiency through cohort-based modeling, and partner closely with Sales and CRO to deliver high-quality, cost-effective growth.

Designation: Associate Director / Director - Performance Marketing

Experience: 7–12 years in performance marketing, across App-first and sales-assisted models, preferably within fintech, edtech, or Insurtech.

Qualification: Graduate/MBA

Location: Bengaluru

Must Have (Skills/Exposures/Certifications):

Expertise in conversion event architecture, offline conversion import, and value-based bidding .

Strong understanding of sales-assisted lead-gen funnel and campaign levers to improve CAC and drive growth .

Hands-on expertise in Search / P-max campaign structuring, match-type strategy, negative keywords, and Quality Score levers .

Strong quantitative fluency — cohort CAC / LTV modelling, lag-curve analysis, and attribution logic in Sheets/Excel or SQL . What You'll Own

Own performance marketing strategy and execution across Google (Search, UAC/App), Meta, YouTube, and DV360 for a sales-assisted funnel

Design and maintain the conversion event hierarchy (shallow vs. deep events) so bidding platforms optimize toward investment quality and value.

Build and operate Offline Conversion Import (OCI) from CRM disposition data into ad platforms; drive adoption of value-based bidding .

Run search-term and disposition-level audits to separate high-intent prospecting from navigational/low-intent traffic.





Build and maintain cohort-based CAC, LTV and lag-curve models to report true paid efficiency against a 10–15 day conversion journey.

Own or closely partner on CRO and landing page optimization as a direct lever on CAC and revenue.

Partner with Sales leadership to align lead quality definitions and capacity constraints.

Lead creative strategy across formats (Search, UAC video/HTML5, YouTube, Meta), grounded in past performance data What You'll Bring

Proven ability to optimize UAC campaigns using non-event levers (creative, audience, structure) when eventing is limited or absent.

Hands-on experience with MMPs -Appsflyer / Singular -to monitor and improve the entire funnel

Hands-on expertise in driving Meta campaigns.

Strong knowledge of GA4, Firebase, GTM, and GCLID-based attribution troubleshooting.

Strong experience in CRO and landing page optimization for trust-sensitive, high-consideration products.

Sound judgment on creative strategy - knows which formats/messages work on Search, UAC, and Meta, and why.

Diagnostic reasoning - able to trace symptoms to root mechanisms rather than reacting with surface-level tactics.

High agency, hands-on and outcome-oriented -comfortable executing personally, not only directing a team/agency.

Is This

You?

Graduate/MBA with 7–12 years of experience in performance marketing, in App-first and sales-assisted models, preferably within fintech, edtech, or insurtech.

Industry background from fintech, wealthtech, insurtech, or edtech (sales-assisted models), or leading D2C/lead-gen startups with sizable paid budgets.

Company background: Experience in fintech, wealthtech, insurtech, or high-growth consumer startup with in-house performance marketing ownership.

📌 Performance Marketing Lead (Bengaluru)
🏢 FundsIndia
📍 Bengaluru