Performance Marketing & Growth Specialist

Aaryuvedam Hospital | Gurugram, Haryana | Full-Time | On-Site

About Aaryuvedam Hospital

Aaryuvedam Hospital is a specialized Ayurveda and Panchkarma healthcare organization focused on authentic Ayurvedic treatment for chronic and lifestyle-related conditions.

We combine Ayurvedic medicines, Panchkarma therapies, personalized diet, lifestyle modification and preventive Ayurveda to provide personalized, root-cause-focused healthcare.

As Aaryuvedam continues to expand its presence across multiple locations, we are building a solid digital-first patient acquisition and growth ecosystem.

About the Role

We are looking for a Performance Marketing & Growth Specialist to take ownership of our digital growth and patient acquisition.

This is not a role limited to running advertisements. You will be responsible for understanding the complete marketing funnel:

Ad → Lead → Follow-up → Consultation → Patient → Revenue

You will work closely with the leadership, clinical, content, creative and telecalling teams to improve lead quality, conversion and overall marketing ROI.

Key Responsibilities

Performance Marketing

Plan, launch and optimize Meta Ads and Google Ads campaigns.

Manage campaigns for OPD, IPD, Panchkarma and specialized healthcare programs.

Optimize CPL, CAC, conversion rates and ROAS.

Test audiences, creatives, offers, campaigns and landing pages.

Manage and optimize marketing budgets.

Lead Generation & Patient Acquisition

Generate consistent, high-quality patient enquiries.

Track the complete lead-to-patient journey.

Work with the telecalling team to improve lead conversion.





Identify and solve conversion drop-offs.

Focus on quality and business outcomes, not just lead volume.

SEO & Organic Growth

Develop and execute SEO strategies.

Conduct keyword and competitor research.

Improve website rankings and organic traffic.

Work on on-page, technical and local SEO.

Identify opportunities to generate organic patient enquiries.

Analytics & Growth

Monitor campaign performance and marketing KPIs.

Build performance dashboards and reports.

Analyse CPL, CAC, CTR, CPC, conversion rate, ROAS and revenue.

Conduct A/B testing and marketing experiments.

Identify new channels and growth opportunities.

Continuously improve the marketing funnel.

Content & Creative Performance

Work with the content and creative teams to develop high-performing campaigns.

Identify winning hooks, topics, formats and offers.

Use performance data to guide creative strategy.

Test new ad concepts and messaging.

Key KPIs

Your performance will be measured through:

Qualified leads generated

Cost per qualified lead

Consultation bookings

Lead-to-consultation conversion

Patient conversion

Patient Acquisition Cost (CAC)

Revenue generated through digital marketing

ROAS

Organic traffic and SEO growth

Overall digital patient acquisition

What We're Looking For





2–5 years of hands-on experience in Performance Marketing, Digital Marketing or Growth Marketing.

Strong experience with Meta Ads Manager.

Google Ads experience preferred.

Good understanding of SEO and Google Search Console.

Experience with GA4/Google Analytics and marketing dashboards.

Strong analytical and data interpretation skills.

Understanding of marketing funnels and conversion optimization.

Experience with A/B testing and experimentation.

Strong understanding of CPL, CAC, CTR, CPC, conversion rate and ROAS.

Excellent communication and coordination skills.

Ability to work independently and take ownership of targets.

Healthcare, hospital, Ayurveda, wellness or service-industry experience will be an advantage.

Who Should Apply?

We are not looking for someone who only knows how to run ads or prepare reports.

We are looking for a growth-oriented marketer who thinks in terms of business results.

If you naturally ask

“How can we generate more qualified patients at a lower acquisition cost?”

— we would like to hear from you.

Why Join Aaryuvedam?

Work directly with the leadership team.

Own and shape the digital growth strategy.

Work across Meta Ads, Google Ads, SEO, analytics, content and conversion optimization.

Be part of a rapidly growing Ayurveda healthcare brand.

Opportunity for significant responsibility and career growth.

Location: Gurugram, Haryana

Job Type: Full-Time | On-Site

Experience: 2–5 Years

Salary: ₹6–10 LPA + Performance Incentives

Apply now and become a part of Aaryuvedam's digital growth journey.

📌 Performance Marketing & Growth Specialist (Gurugram)
🏢 Aaryuvedam Hospital
📍 Gurugram