Campaign Execution

- Build, launch, and manage Meta Ads campaigns across multiple ad accounts
- Manage Google Ads campaigns (Search, Shopping, Performance Max)
- Execute daily budget pacing and bid adjustments against ROAS and CPA targets

Monitoring & Diagnostics

- Track CPM, CTR, ROAS, CPA, and delivery health daily across accounts
- Flag anomalies early — CPM spikes, delivery drops, conversion rate dips — and investigate root causes (creative fatigue, audience saturation, tracking issues, bid cap constraints)
- Maintain and troubleshoot CAPI/pixel tracking health

Creative & Funnel Ops

- Coordinate creative testing cycles; track performance by creative type, format, and language (e.g., English/Sargam vs. Hinglish)




- Support TOF/MOF/BOF funnel structuring and budget allocation aligned to campaign objective

Reporting & Planning Support

- Prepare daily/weekly performance reports (blended ROAS, spend, revenue, funnel splits)
- Assist in EOSS and major sale campaign planning and live-monitoring

Cross-functional Coordination

- Work with the Shopify/eCommerce team on landing pages, offers, and product listing alignment
- Coordinate with logistics/ops on inventory availability feeding into ad spend decision

Pay: ₹700,000.00 - ₹1,500,000.00 per year

Work Location: In person

📌 Performance Marketing ExecutiveC) (Delhi)
🏢 Merlin Brands
📍 Delhi