About The Role

Own paid acquisition across our flagship events. You'll run the full performance engine - LinkedIn, Meta, Google, and emerging paid channels to drive paid delegate tickets, feed qualified SPEX (sponsorship & exhibition) leads to sales, fill registration funnels, and push our event pages up the rankings for the keywords that matter. This is a hands-on, numbers-accountable role for someone who already knows how B2B events convert.

Roles & Responsibilities

- Plan, launch, and optimize paid campaigns across LinkedIn Campaign Manager, Meta Ads Manager, and Google Ads (Search, Display, YouTube, PMax) owning budgets, bids, audiences, and creative testing end to end.
- Drive paid ticket sales through structured free-to-paid delegate funnels, with transparent targets on volume, CPA, and ROAS.
- Generate qualified high intent SPEX leads, with targets on volume, CPL and ROI
- Run SEO/SEM to rank event pages for priority keywords with the SEO team (event names, category terms, speaker and topic searches).
- Build reporting that ties spend to outcomes, weekly performance views the CEO and other teams can read.

Skills & Qualifications





- 2+ years in performance marketing, with proven B2B events / conference / expo experience this is non-negotiable. You understand delegate funnels, sponsor/exhibitor sales cycles, and the rhythm of event campaigns.
- Hands-on mastery of LinkedIn, Meta, and Google paid platforms (not just oversight you build and optimize yourself).
- Strong grasp of attribution, lead scoring, and funnel economics; comfortable defending every number.
- Working SEO/SEM knowledge and the ability to move rankings with supporting teams.
- Proven experience driving large-scale registrations (1000+ attendees preferred).
- Familiarity with the GCC / MENA tech-events market - AI, Fintech, Blockchain/Web3 or Gaming ecosystems is a strong plus.

How Success Is Measured

- Paid ticket revenue and CPA.
- Qualified SPEX leads and CPL.
- Attendee registration volume and cost per registration.
- Keyword rankings for priority terms - branded & non-branded.
- Detailed weekly reporting with ROAS across channels.

📌 Performance Marketing Executive (India)
🏢 VAP Group
📍 India