Job Overview*

We are looking for a result-driven Performance Marketing Executive to manage and optimize digital advertising campaigns across multiple platforms. The ideal candidate should have a strong analytical mindset, a basic understanding of paid marketing channels, and a passion for driving measurable growth.

Key Responsibilities

* Plan, execute, and optimize paid campaigns on platforms like Meta Ads (Facebook & Instagram), Google Ads, and YouTube Ads

- Monitor campaign performance and optimize for leads, conversions, and ROI
- Conduct keyword research, audience targeting, and competitor analysis
- Manage budgets and ensure cost-effective campaign execution
- Analyze campaign data and generate performance reports (daily/weekly/monthly)
- Work closely with the creative team for ad copies, banners, and landing pages
- Perform A/B testing to improve campaign performance
- Track and report key metrics like CPL, CPA, CTR, ROAS




- Stay updated with the latest digital marketing trends and platform updates

Requirements

* 0–3 years of experience in Performance Marketing / Digital Marketing

- Basic knowledge of Google Ads, Meta Ads Manager, and Analytics tools
- Understanding of lead generation and conversion funnels
- Robust analytical and problem-solving skills
- Good communication and coordination abilities
- Familiarity with tools like Google Analytics, Tag Manager, or CRM tools is a plus

Preferred Skills

* Experience in Lead Generation Campaigns

- Knowledge of Landing Page Optimization
- Basic understanding of SEO & Email Marketing
- Ability to manage multiple campaigns simultaneously ---

Education

* Bachelor’s degree in Marketing, Business, or related field (preferred but not mandatory) Pay: ₹20,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Performance Marketing Executive (Navrangpura)
🏢 iiiEM Global Training
📍 Navrangpura