About the Role

We’re looking for a results-driven Performance Marketer to own and scale paid acquisition across digital channels for our D2C brand. This role is highly analytical and execution-focused, responsible for driving revenue growth through effective customer acquisition and retention strategies.

Key Responsibilities

Plan, execute, and optimize paid marketing campaigns across platforms such as:

Meta (Facebook & Instagram)

Google Ads (Search, Display, YouTube, Shopping)

Other performance channels.

Own performance metrics including ROAS, CAC, CPA, LTV, conversion rate, and AOV

Continuously test and iterate on:

Ad creatives (copies, visuals, videos)

Audiences and targeting strategies

Landing pages and funnels (in collaboration with design/product teams)

Scale winning campaigns while maintaining profitability

Analyze campaign performance and share actionable insights through regular reports

Work closely with creative, content, and product teams to align messaging and offers

Manage marketing budgets and ensure efficient spend allocation

Implement and monitor tracking (Pixels, GA, events, attribution tools)





Required Skills & Qualifications

Proven experience in performance marketing for D2C or e-commerce brands

Hands-on expertise with Meta Ads Manager and Google Ads

Strong analytical skills with the ability to turn data into decisions

Understanding of full-funnel marketing and customer journey

Experience with A/B testing and conversion rate optimization (CRO)

Familiarity with analytics and tracking tools (Google Analytics, GTM, etc.)

Strong ownership mindset and ability to work in a fast-paced environment

Good to Have

Experience scaling campaigns with monthly high budgets.

Knowledge of email/SMS performance marketing (Klaviyo, etc.)

Experience with marketplaces or omnichannel D2C brands

Basic understanding of creative performance principles

Startup or high-growth brand experience

What Success Looks Like

Consistent improvement in ROAS and CAC

Scalable acquisition channels with predictable performance

Data-driven experimentation culture

Strong collaboration with creative and growth teams

📌 Performance Marketer (Surat, 2-4 years exp)
🏢 Alpino Health Foods
📍 Surat