Position Overview:

We are looking for a skilled and results-driven Performance Marketer to join our growing digital marketing team. In this role, you’ll be responsible for designing, executing, and optimizing digital marketing campaigns with a focus on driving measurable performance across paid media, search, display, social, and other digital channels. You will be an integral part of a data-driven strategy aimed at achieving key performance indicators (KPIs), increasing conversions, and driving ROI for the business or our clients.

Key Responsibilities:

1- Campaign Strategy & Execution

- Develop & Execute Campaigns: Plan, implement, and optimize digital advertising campaigns across multiple channels, including Google Ads (Search, Display, Shopping), Facebook, Instagram, LinkedIn, Twitter, and programmatic platforms.
- Audience Targeting: Define and segment audiences for paid media campaigns to ensure messaging and creative are effectively tailored to meet different customer needs.
- Ad Creative & Copy: Collaborate with the creative team to develop compelling ad copy, banners, landing pages, and other digital assets aimed at maximizing engagement and conversions.

2- Performance Optimization

- Data-Driven Optimization: Continuously monitor, test, and optimize campaigns for performance across key metrics, including CTR, CPC, CPA, ROAS, and overall ROI.
- A/B Testing: Conduct A/B testing for ad copy, creative, and landing pages to determine the most effective elements and continuously improve conversion rates.
- Bid & Budget Management:



Manage media budgets effectively to ensure campaigns are running within allocated budgets while optimizing for the best results. Adjust bidding strategies based on performance data and business objectives.

3- Analytics & Reporting

- Performance Tracking: Use analytics tools (e.g., Google Analytics, Facebook Ads Manager, Google Ads, etc.) to track campaign performance and measure key metrics.
- KPI Reporting: Provide regular performance reports to stakeholders with transparent insights on campaign results, ROI, and recommendations for optimization.
- Attribution Modeling: Apply appropriate attribution models to assess the effectiveness of different marketing touchpoints and channels in driving conversions.Cross-

4- Functional Collaboration

- Team Collaboration: Work closely with the creative, design, and content teams to ensure ad creatives, landing pages, and other assets are optimized for performance.
- Sales & Product Teams: Collaborate with sales and product teams to align marketing efforts with business objectives, product launches, and promotions.
- Client Communication (if agency-side): Communicate directly with clients (if working in an agency setting) to understand goals, share campaign insights, and recommend strategies to improve performance.

5- Market & Industry Insights





- Trend Monitoring: Stay updated on the latest trends, tools, and best practices in performance marketing, digital advertising, and the broader digital ecosystem.
- Competitor Analysis: Analyze competitors' digital marketing strategies and identify opportunities for competitive advantage.

Qualifications:

1- Experience: 2+ years of experience in performance marketing, digital advertising, or a related field.

2- Skills:

- Strong understanding of digital marketing channels and paid media platforms (Google Ads, Facebook Ads, LinkedIn, etc.).
- Expertise in web analytics tools (Google Analytics, Facebook Insights, etc.)and campaign tracking.
- Familiarity with A/B testing tools (Optimizely, VWO, etc.) and landing page optimization.
- Knowledge of performance metrics (CPC, CTR, CPA, ROAS) and campaign optimization strategies.
- Strong problem-solving, analytical, and strategic thinking skills.
- Proficiency in Excel, Google Sheets, or other data analysis tools.
- Understanding of SEO/SEM principles and how they impact paid media campaigns.

3- Personality Traits:

- Results-oriented with a keen focus on driving ROI.
- Self-starter with the ability to manage multiple campaigns and priorities.
- Strong attention to detail and data accuracy.
- Excellent communication skills, with the ability to explain complex data and insights to non technical stakeholders.
- A growth mindset—always looking for ways to improve campaign performance and drive better results.

Email your applications now at [email protected] ?

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