Location: Chattarpur, New Delhi

Work Mode: On-site

Experience: 1–3 Years

Employment Type: Full-Time

Key Responsibilities

- Plan and execute paid campaigns across Meta Ads (Facebook & Instagram) and Google Ads .
- Develop campaign strategies based on client objectives such as lead generation, brand awareness, website traffic, engagement, conversions, and sales .
- Set up, monitor, and optimize campaigns, ad sets, audiences, creatives, budgets, and bidding strategies.
- Conduct audience research and create relevant custom, lookalike, remarketing, and interest-based audiences .
- Monitor key performance metrics including CPC, CPM, CTR, CPL, CPA, ROAS, conversion rate, and overall campaign ROI .
- Coordinate with the Creative, Social Media, PR, and Client Servicing teams to develop performance-oriented ad creatives and messaging.
- Continuously test different audiences, creatives, ad copies, placements, and campaign strategies through A/B testing.
- Identify underperforming campaigns and take timely corrective action to improve results.
- Track campaign performance and prepare regular performance reports with actionable insights.
- Manage campaign budgets effectively and ensure optimum utilization of client spends.
- Conduct competitor and market research to identify recent opportunities for fashion and lifestyle brands.
- Set up and monitor conversion tracking,



pixels, events, UTM parameters, and other relevant tracking requirements.
- Stay updated with changes in Meta and Google advertising platforms, algorithms, policies, and emerging performance marketing trends.

Required Skills

- Strong hands-on experience with Meta Ads Manager and Google Ads .
- Understanding of Google Analytics/GA4, Google Tag Manager, Meta Pixel, and conversion tracking .
- Good understanding of campaign structures, targeting, bidding, optimization, and remarketing.
- Strong analytical and data interpretation skills.
- Ability to understand campaign data and convert insights into actionable strategies.
- Good knowledge of Excel/Google Sheets for campaign analysis and reporting.
- Ability to work with creative teams and provide performance-based creative inputs.
- Strong communication and coordination skills.
- Ability to manage multiple campaigns and deadlines simultaneously.

Preferred Experience working with fashion, luxury, beauty, lifestyle, celebrity, D2C, or premium consumer brands will be an advantage.

Work Schedule

Monday to Saturday

10:00 AM – 6:30 PM

2nd and 4th Saturdays are weekly offs.

Work Location

D-86, 3rd Floor, 100 Feet Road, Chattarpur Enclave Phase-II, Near Naath's Sweets, New Delhi – 110074.

📌 Performance Marketer Executive (New Delhi)
🏢 AND PR Agency
📍 New Delhi