Role Overview

As a Performance Marketing Manager, you will be responsible for planning, executing, analysing, and scaling WalletKart's paid marketing campaigns across Google Ads, Meta Ads, and other relevant performance channels.

This is a numbers-driven role. You will be expected to think beyond campaign execution and take ownership of revenue, CAC, ROAS, contribution margin, conversion rate, and overall marketing efficiency.

You will work closely with the Creative, E-commerce, Product, Analytics, and Management teams to continuously improve the performance marketing funnel.

Key Responsibilities1. Google Ads

- Manage and scale Google Ads campaigns across:
- Performance Max
- Search Ads
- Shopping
- Demand Gen
- Remarketing
- Brand and Non-Brand campaigns
- Build campaign structures based on products, categories, customer intent, and profitability.
- Conduct regular keyword research and search-term analysis.
- Optimise bids, budgets, audiences, products, feeds, and campaign targets.
- Identify new opportunities for scaling profitable campaigns.
- Monitor impression share, CPC, CTR, CVR, CPA, ROAS and revenue.
- Work with the team to improve Google Merchant Center/product-feed performance.
- Develop strategies for seasonal campaigns such as Rakhi, Diwali, Valentine's Day, Father's Day, Mother's Day, birthdays, anniversaries, etc.

1. Meta Ads

- Plan, launch, manage and scale Meta campaigns across Facebook and Instagram.
- Manage:
- Prospecting campaigns
- Retargeting campaigns
- Catalog/DPA campaigns
- Advantage+ Shopping campaigns
- Creative testing campaigns
- Develop audience and funnel strategies for new customer acquisition and remarketing.
- Analyse creative-level performance and identify winning hooks, formats and angles.
- Continuously test:
- Creatives
- Hooks
- Copy
- Offers
- Audiences
- Landing pages
- Campaign structures
- Control CAC and improve customer acquisition efficiency.

1. Performance & Revenue Ownership

- Take ownership of paid marketing revenue and profitability.
- Track and optimise:
- ROAS
- CAC/CPA
- MER
- AOV
- CVR
- CTR
- CPC
- CPM
- New Customer CAC
- Repeat Customer Revenue
- Identify the reasons behind performance fluctuations and take corrective action.
- Create daily, weekly and monthly performance reports.
- Forecast sales and advertising spends.




- Recommend budget allocation across Google, Meta and other channels.

1. Scaling

- Identify campaigns/products that can be scaled profitably.
- Develop a systematic testing → learning → scaling process.
- Increase marketing spend while maintaining acceptable CAC/ROAS.
- Identify new acquisition channels and opportunities.
- Build strategies to increase new customer acquisition.
- Work towards improving WalletKart's overall marketing efficiency as the business scales.

1. Creative Strategy

Performance marketing at WalletKart is highly dependent on creative testing. You will work closely with the creative team to:
- Identify winning creative concepts.
- Analyse why certain ads are performing better than others.
- Create creative briefs based on performance data.
- Develop new ad angles, hooks and offers.
- Recommend UGC, product videos, testimonials, static ads, carousels and reels.
- Build a structured creative testing pipeline.
- Track creative fatigue and refresh creatives proactively.

1. Analytics & Reporting

- Analyse campaign performance using Google Ads, Meta Ads, GA4 and Shopify data.
- Build performance dashboards and reports.
- Analyse customer acquisition and purchasing behaviour.
- Track campaign performance by:
- Product
- Category
- Geography
- Audience
- Creative
- Device
- Recent vs returning customer
- Identify profitable and loss-making products/campaigns.
- Conduct regular cohort and customer acquisition analysis.

1. CRO & Funnel Optimisation

Work with the e-commerce team to improve the entire customer journey: Ad → Landing Page → Product Page → Add to Cart → Checkout → Purchase

Responsibilities include

- Identify conversion drop-offs.
- Recommend landing-page improvements.
- Improve product-page conversion rate.
- Test offers, messaging, pricing and bundles.
- Improve AOV through combos and cross-selling.
- Analyse checkout and payment behaviour.
- Work with the website team to implement CRO improvements.





Key KPIs Your performance will primarily be measured on:
- Revenue generated through paid channels
- New customer acquisition
- ROAS
- CAC / CPA
- Marketing Efficiency Ratio (MER)
- Contribution margin after advertising
- Conversion Rate
- Average Order Value
- Growth in profitable advertising spend
- Creative testing velocity
- Overall paid marketing profitability

RequirementsMust Have
- 2–5 years of hands-on performance marketing experience.
- Strong experience with Google Ads and Meta Ads.
- Experience working with a D2C/e-commerce brand.
- Strong understanding of Shopify/e-commerce funnels.
- Experience managing significant monthly advertising budgets.
- Strong understanding of ROAS, CAC, CPA, CVR, AOV and LTV.
- Strong analytical and problem-solving skills.
- Experience with Google Analytics/GA4.
- Ability to independently analyse campaign data and make decisions.
- Strong Excel/Google Sheets skills.

Preferred
- Experience with personalised gifting, fashion, accessories or lifestyle brands.
- Experience scaling a D2C brand.
- Experience with Performance Max and Shopping campaigns.
- Experience with Meta Catalog and Advantage+ Shopping campaigns.
- Experience with Google Merchant Center.
- Experience with server-side tracking/conversion APIs.
- Experience with attribution and incrementality.
- Experience managing seasonal/festival campaigns.

What We Are Looking For We are not looking for someone who only knows how to launch campaigns.

We are looking for someone who thinks like a growth owner.

You should be someone who can answer:

“We spent ₹X, generated ₹Y revenue, CAC increased by Z% — why did this happen and what should we do next?”

You should be comfortable working with data, testing aggressively, learning quickly and taking ownership of results.

Ideal Candidate The ideal candidate is:

- Data-driven
- Commercially minded
- Highly analytical
- Experiment-oriented
- Strong in Google & Meta Ads
- Comfortable with numbers
- Fast at identifying problems
- Strong at execution
- Curious about consumer behaviour
- Comfortable working in a fast-growing D2C workplace
- Focused on profitable growth rather than vanity metrics

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Performance Marketer (Dwarka)
🏢 DMSN MEDIA PRIAVTE
📍 Dwarka