Performance Marketing Manager

Location: Bengaluru | Experience: 4+ years | Type: Full time, Work from Office, 6 days/week

About Bambinos

Bambinos is a Shark Tank-funded learning experiences company offering live, fun, and interactive small-group online courses for children aged 6–12, covering English, Communication, Maths, and Gita.

We are growing rapidly year on year and are building towards hypergrowth. Our marketing efforts target urban Indian parents across India as well as the Indian diaspora globally.

About the Role

We are looking for a hands-on Performance Marketing Manager who can take complete ownership of paid acquisition across Meta and Google.

This is an execution-focused role. You will be responsible for building, launching, optimising, and scaling campaigns while owning the paid marketing budget end-to-end. Your success will be measured by CPL, demo bookings, lead quality, and cost per paid enrolment.

Key Responsibilities

- Plan, launch, manage, and scale campaigns across Meta and Google Ads, including Search, PMax, YouTube, and Demand Gen.
- Manage campaigns across India and US markets, with separate performance targets for each geography.
- Perform daily campaign optimisation across budgets, bids, audiences, placements, creatives, and campaign structures.
- Develop and execute a structured testing roadmap covering creatives, hooks, formats, offers, landing pages, and audiences.
- Work closely with the creative team to develop ad concepts, hooks, scripts, and static creatives.
- Identify whether performance issues are driven by creative, targeting, funnel, or campaign structure and take corrective action.
- Own marketing tracking and attribution, including Meta Pixel, Conversion API, UTM tracking, event mapping, and funnel tracking.
- Analyse campaign performance across the funnel, from ad click → lead → demo → payment.
- Prepare regular performance reports and provide clear recommendations on budget allocation and campaign strategy.
- Work closely with Sales, Product,



and Academics teams to improve lead quality, demo attendance, and conversion rates.
- Monitor creative fatigue, audience overlap, budget pacing, learning phases, and overall campaign efficiency.
- Maintain clear documentation of experiments, learnings, and winning strategies.

What We're Looking For

- 4+ years of hands-on experience in performance marketing with direct ownership of Meta Ads and Google Ads.
- Strong in-platform expertise with the ability to independently build, manage, optimise, and scale campaigns.
- Proven track record of scaling ad spends while maintaining or improving CPA/CPL.
- Strong understanding of campaign structures, bidding strategies, audience targeting, budget optimisation, and conversion funnels.
- Excellent creative sense with the ability to identify what makes an ad effective and engaging for parents.
- Strong analytical skills with the ability to independently work with Excel/Google Sheets, dashboards, and campaign data.
- Strong understanding of performance metrics including CPL, CPA, CAC, ROAS, conversion rates, and funnel performance.
- Excellent communication skills and the ability to make data-driven decisions independently.
- Comfortable working in a fast-paced, high-growth environment.

Good to Have

- Experience in EdTech, D2C, subscriptions, or other considered-purchase businesses.
- Experience managing campaigns targeting both Indian and US audiences.
- Experience with WhatsApp marketing, CRM, lifecycle marketing, or lead nurturing.
- Understanding of how paid acquisition connects with sales and CRM funnels.

Who Should Not Apply

This role may not be suitable if you:

- Primarily manage agencies rather than campaigns yourself.
- Work only at a strategic level without hands-on platform experience.
- Depend on a large team or agency for campaign execution and optimization.
- Do not have direct, day-to-day experience with Meta Ads Manager and Google Ads.

This is a builder's role with real ownership, meaningful budgets, and the opportunity to directly impact Bambinos' growth.

📌 Perfomance Marketing Manager (Bengaluru)
🏢 Bambinos.live - Future School
📍 Bengaluru