About the roleWe run paid acquisition for B2B companies, and Meta is our primary channel. Most people think Meta is a B2C platform. We know better: with the right audience inputs, creative, and tracking setup, Meta consistently produces cheaper B2B pipeline than LinkedIn. Your job is to own that machine end to end.

This is a pure B2B role. You will never run a DTC or ecommerce campaign here. Every campaign you touch is designed to put qualified business buyers (founders, finance leaders, operators) into a sales pipeline.

What you will own

- Full-funnel Meta campaigns for B2B lead generation: strategy, structure, launch, and ongoing optimization
- Audience architecture: custom audiences from first-party lists (CSV uploads), lookalikes, retargeting pools, and layered interest/behavior targeting tuned for business buyers
- Creative testing systems: briefing and iterating on ad concepts, hooks, and formats, running structured tests, and killing losers fast
- Conversion tracking: Meta Pixel, Conversions API (CAPI), Events Manager debugging, and offline conversion uploads so optimization runs on real pipeline events, not vanity clicks
- Landing page and funnel collaboration: working with funnel tools and landing pages to improve lead quality and conversion rates, not just CPL
- Lead quality feedback loops:



syncing with sales outcomes so campaigns optimize toward qualified meetings and revenue, not form fills
- Budget management and pacing across multiple accounts or campaigns
- Reporting: explicit weekly readouts on spend, CPL, lead quality, and pipeline contribution, with recommendations, not just numbers

What we are looking for
- 2 to 5 years running Meta ads with meaningful budget ownership, at least part of it on B2B or lead gen campaigns
- You understand why B2B on Meta is different: longer sales cycles, smaller audiences, lead quality over lead volume, and offline conversion feedback
- Hands-on with Events Manager, Pixel, and CAPI. You can diagnose broken tracking yourself, not just file a ticket
- Strong grasp of creative strategy: you can brief a designer or copywriter with a clear hypothesis, and you have opinions on what B2B creative should look like on a consumer feed
- Comfortable with lead form vs landing page tradeoffs and when to use each
- Analytical by default: you live in spreadsheets and ad account data, and you can explain what changed and why
- Bonus: experience with Google or LinkedIn ads, CRM data (Close, HubSpot, etc), or agency-side work managing multiple client accounts

📌 Paid Social Manager (India)
🏢 Magma Holding
📍 India