Company Description Social Baniya (SociBan Digital Solutions Pvt. Ltd.) is a Meta Official Partner and certified startup focused on driving real growth for brands in the AI era. The team supports clients end-to-end, from website design and development to performance marketing on Meta and Google, social media marketing, content and branding strategy, and lead generation.

The company prioritizes measurable results and sales impact over vanity metrics. In addition to client services, Social Baniya runs a practical digital marketing course to equip future marketers and entrepreneurs with up-to-date strategies. Based in Hisar, Haryana, the company serves clients locally and remotely worldwide.

Role Description This is a full-time, in office Meta Ads role based in Hisar, Haryana. The team member will plan, build, and optimize Meta ad campaigns across platforms such as Facebook and Instagram, focusing on performance metrics, sales, and ROI.

Daily responsibilities include audience research, creative and copy collaboration, campaign setup, budget management, and ongoing performance analysis using Ads Manager and related tools. The role involves A/B testing of creatives and audiences, tracking results through analytics dashboards, and preparing clear performance reports for internal stakeholders and clients. The individual will also coordinate with the web, content, and branding teams to ensure landing pages, funnels,



and campaigns are aligned and conversion-focused.

Qualifications

- Strong Meta ads expertise, including campaign setup, audience targeting, budgeting, and optimization for performance goals.
- Experience with performance marketing and analytics tools, such as Facebook Ads Manager, Google Analytics, and pixel/event tracking.
- Ability to collaborate on ad creatives and copy, working closely with design and content teams to improve CTR and conversions.
- Skills in testing and experimentation, including A/B testing, funnel optimization, and data-driven decision-making.
- Solid understanding of digital marketing fundamentals, including lead generation, remarketing, and full-funnel strategy.
- Comfort working with numbers, interpreting campaign reports, and presenting insights clearly to non-technical stakeholders.
- Excellent communication, time management, and organizational skills, with the ability to handle multiple campaigns simultaneously.
- Prior experience in an agency or performance marketing environment is preferred; startup experience is a plus.
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience in running paid social campaigns.
- Curiosity to learn, openness to feedback, and interest in staying updated with evolving Meta ads and AI-driven marketing best practices.

📌 meta ads (Hisar)
🏢 Social Baniya (SociBan Digital Solutions
📍 Hisar