Meta Ads Specialist / Performance Marketing Specialist

Location: Mohali, Punjab

Job Type: Full-Time | On-Site

Experience: Minimum 4–5 Years

Department: Performance Marketing

About the Role

We are looking for a highly experienced and result-oriented Meta Ads Specialist with a minimum of 4–5 years of hands-on experience in managing and scaling Facebook & Instagram advertising campaigns.

The ideal candidate should have a strong track record of delivering measurable results, managing substantial ad budgets, and developing performance marketing strategies that drive leads, sales, conversions, and ROI.

We are specifically looking for someone who is very good at what they do, understands the numbers, takes ownership of performance, and can independently manage campaigns from strategy to execution and optimisation.

Key Responsibilities

- Develop and execute comprehensive Meta Ads strategies aligned with business objectives.
- Plan, launch, manage, and scale Facebook & Instagram advertising campaigns.
- Manage campaigns across Lead Generation, Sales, Conversion, Traffic, Engagement, and Retargeting objectives.
- Conduct detailed audience research, segmentation, competitor analysis, and funnel planning.
- Continuously optimise campaigns, budgets, targeting, creatives, placements, and bidding strategies.
- Perform regular A/B testing of audiences, creatives, ad copies, placements, and campaign structures.
- Analyse campaign performance and take data-driven decisions to improve results.
- Monitor key metrics including ROAS, CPL, CPA, CTR, CPM, CPC, Conversion Rate, and Cost per Result.
- Manage and optimise advertising budgets to achieve maximum ROI.
- Develop and implement retargeting, Custom Audience,



and Lookalike Audience strategies.
- Ensure proper implementation and monitoring of Meta Pixel, Events, Conversion API, and conversion tracking.
- Work closely with the creative and content teams to develop high-performing ad creatives and copies.
- Identify opportunities to scale successful campaigns while maintaining profitability and efficiency.
- Troubleshoot campaign performance issues and implement corrective strategies.
- Prepare regular performance reports with clear insights and recommendations.
- Stay updated with Meta's latest advertising features, algorithm changes, policies, and industry trends.

Requirements
- Minimum 4–5 years of proven hands-on experience in Meta Ads / Performance Marketing.
- Strong expertise in Meta Ads Manager and Meta Business Manager.
- Proven track record of successfully managing and scaling Meta advertising campaigns.
- Strong understanding of performance marketing funnels, audience targeting, retargeting, conversion optimisation, and campaign scaling.
- Excellent understanding of campaign metrics and data analysis.
- Experience managing medium to high advertising budgets.
- Strong knowledge of Meta Pixel, Events, Conversion API, Custom Audiences, Lookalike Audiences, and conversion tracking.




- Ability to independently develop strategies and take complete ownership of campaign performance.
- Strong analytical, problem-solving, and decision-making skills.
- Ability to work with creative teams and provide clear direction for performance-focused ad creatives.
- Strong understanding of ROI-driven advertising and business objectives.
- Candidates must be able to demonstrate previous campaign results, performance improvements, or a portfolio of successful campaigns.

Preferred Experience Candidates with experience in the following areas will be preferred:
- E-commerce / D2C brands
- Lead generation campaigns
- Agency experience
- High-budget Meta campaigns
- Scaling campaigns profitably
- Performance marketing funnels
- Retargeting and remarketing
- Multiple brand/category campaigns

What We Are Looking For We are not looking for someone who only knows how to set up Meta campaigns.

We are looking for an experienced performance marketer who understands why a campaign is performing or not performing, knows how to optimise it, and has the ability to consistently improve results.

The right candidate should be data-driven, proactive, commercially aware, and highly skilled at getting results from Meta Ads.

If you have 4–5+ years of experience and can demonstrate solid campaign results, we would love to hear from you.

How to Apply

Interested candidates can apply through Indeed with their updated CV and portfolio/case studies.

Please include details of relevant campaigns you have managed, including industry, approximate ad spend, objectives, and results achieved, wherever possible.

Pay: ₹35,000.00 - ₹45,000.00 per month

Work Location: In person

📌 Meta Ads Specialist (Sahibzada Ajit Singh Nagar)
🏢 MediaWaley
📍 Sahibzada Ajit Singh Nagar