The Senior Marketing Manager is responsible for developing, leading, and executing the overall marketing strategy for Chanakya Business School and Virtual Chanakya. This role is accountable for driving admissions growth, strengthening brand positioning, increasing student enrolments, and ensuring marketing excellence across all online and offline channels.

The Senior Marketing

Manager serves as the strategic leader of the marketing function, overseeing digital marketing, brand management, performance marketing,

admissions campaigns, and branch-level promotional activities.

Key Roles & Responsibilities

1. Strategic Marketing Leadership

 Develop and implement a comprehensive marketing strategy aligned with the institution's business objectives.  Drive admissions growth, brand visibility, and market expansion across all branches

 Serve as the single point of accountability for all marketing performance.

 Lead annual, quarterly, and monthly marketing planning.

 Monitor market trends, competitor activities, and emerging opportunities.

 Ensure marketing initiatives contribute directly to revenue growth and institutional objectives.

1. Brand Management & Positioning

 Own and strengthen the Chanakya Business School and Virtual Chanakya brands.  Maintain consistency in brand identity, messaging, communication, and visual standards across all platforms.

 Enhance brand recall, credibility, and positioning within the skilled education sector.

 Manage institutional reputation and proactively address brand-related risks.

 Develop integrated branding campaigns that reinforce market leadership.

1. Digital Marketing & Growth (Virtual Chanakya)

 Lead the complete digital growth strategy for Virtual Chanakya.  Plan and optimize campaigns across Social Media Platforms

 Build scalable lead-generation systems.

 Improve conversion rates through data-driven optimization.

 Track the complete marketing funnel from enquiry to admission.

 Implement remarketing and customer nurturing strategies.

1. Offline Marketing & Branch Promotions

 Design and execute localized marketing campaigns for every branch.  Manage Seminars,



Career Guidance Programs and Admission Drives.

 Manage Local Promotional Activities including Hoardings and Print Media

 Coordinate institutional participation in expos, career fairs, and education events.

 Ensure brand consistency across all offline initiatives.

1. Admissions & Student Recruitment

 Work closely with the Admissions Team to achieve enrolment targets.  Develop campaigns for various programs, including CMA USA/EA

 Improve enquiry-to-admission conversion rates.

 Develop student acquisition strategies for different market segments.

 Support admission teams with marketing collateral and promotional resources.

1. Team Leadership & People Management

 Lead and manage the complete marketing department.  Lead Digital Marketing Team, Content Creators, Video Editors and CRM & Automation

 Conduct regular reviews, coaching sessions, and performance evaluations.

 Foster a culture of accountability, innovation, collaboration, and continuous improvement.

1. CRM & Lead Management

 Oversee CRM implementation and optimization.  Ensure accurate lead tracking, segmentation, and follow-up processes.

 Improve lead nurturing workflows and automation.

 Coordinate closely with Admissions and Sales teams.

 Analyse CRM data to improve conversion efficiency and customer engagement.

1. Analytics & Performance Reporting

 Monitor KPIs across all marketing channels.  Analyse campaign performance using Google Analytics, CRM Reports, Meta

 Prepare Daily campaign updates, Weekly performance reports, Monthly management reports, Quarterly strategic reviews

 Continuously optimize campaigns based on performance insights.

1. Budget Planning & ROI Management

 Prepare and manage the annual marketing budget.



 Allocate budgets across online and offline channels.

 Ensure optimal return on investment (ROI).

 Control agency, vendor, software, and advertising costs.

 Evaluate marketing effectiveness through measurable financial outcomes.

1. Compliance & Data Protection

 Ensure compliance with applicable advertising standards, institutional policies, and data privacy regulations.  Promote ethical marketing practices.

 Maintain confidentiality of institutional and student information.

 Ensure responsible use of marketing data and technology.

1. Crisis & Reputation Management

 Manage institutional reputation across digital and offline platforms.  Respond promptly to negative publicity, online reviews, and crisis situations.

 Coordinate communication with management during sensitive issues.

 Develop crisis communication protocols and preventive strategies.

1. Innovation & Growth Initiatives

 Identify emerging trends, technologies, and marketing opportunities.  Introduce innovative initiatives including, AI-driven marketing, Webinars, Influencer collaborations, Virtual events, Community-building programs

 Evaluate and implement new growth channels to enhance admissions and brand reach.

1. Additional Responsibilities

 Perform additional duties assigned by Management.  Work Closely with Senior Management and inter departments.

 Adapt marketing strategies to evolving institutional priorities.

 Represent the institution in meetings, industry forums, partnerships, and networking events as required.

Key Performance Indicators (KPIs)

 Student admission growth

 Lead generation volume and quality

 Enquiry-to-admission conversion rate

 Cost per lead (CPL)

 Return on Marketing Investment (ROMI)

 Website traffic and conversion rates

 Social media engagement and audience growth

 Brand awareness and recall

 Campaign ROI

 CRM efficiency and lead response time

 Marketing team performance

 Budget adherence

 Branch-wise marketing performance

Pay: From ₹50,000.00 per month

Work Location: In person

📌 Marketing Team Leader (Kozhikode)
🏢 Chanakya Business School
📍 Kozhikode