Position: Marketing Specialist

Department: Marketing & Admissions

Industry: Higher Education / College

Reports To: Head of Marketing / Director/ Principal

Job Summary The Marketing Specialist will be responsible for planning, implementing, and monitoring marketing activities to promote the college, attract prospective students, strengthen the institution’s brand, and increase student enrolment. The role involves digital marketing, social media management, content creation, lead generation, student recruitment, engagement, and coordination of promotional activities. Primarily responsible for promoting the college, generating prospective student enquiries, counselling students, managing admission leads, and converting enquiries into confirmed enrolments.

The position combines digital marketing, lead generation, student counselling, admission follow-up, relationship management, and promotional activities to achieve the college's student recruitment and enrolment objectives.

Key Responsibilities

- Develop and implement marketing strategies and campaigns to achieve student recruitment and enrolment targets.
- Manage the college’s social media platforms, including content planning, posting, engagement, and performance monitoring.
- Create engaging content for websites, social media, brochures, advertisements, email campaigns, and other promotional materials.
- Plan and execute digital marketing campaigns using platforms such as Google, Meta, YouTube, and other relevant channels.
- Generate, monitor, and follow up on student enquiries and marketing leads in coordination with the admissions team.
- Conduct market research to understand student preferences, competitor activities, and emerging trends in higher education.
- Coordinate college events, seminars, education fairs, open days, workshops, and promotional activities.
- Develop relationships with schools, colleges, education partners, agencies,



and other relevant stakeholders.
- Monitor marketing campaign performance and prepare regular reports on leads, conversions, engagement, and enrolment results.
- Support the development of the college’s brand identity and ensure consistent communication across all marketing channels.
- Coordinate with academic, admissions, student services, and management teams for marketing-related activities.
- Identify current marketing opportunities and recommend strategies to improve student recruitment and brand visibility.

Required Skills & Qualifications
- Bachelor’s degree or diploma in Marketing, Business Administration, Communications, or a related field.
- Experience in digital marketing, social media marketing, education marketing, or a related field is preferred.
- Strong communication, presentation, and interpersonal skills.
- Good knowledge of social media platforms and digital marketing tools.
- Ability to create engaging written and visual content.
- Strong analytical and reporting skills.
- Ability to work independently as well as collaboratively with different college departments.
- Target-oriented, creative, proactive, and highly organised.

Key Performance Indicators (KPIs)
- Student enquiry and lead generation.
- Lead-to-admission conversion rate.
- Student enrolment growth.
- Social media reach, engagement, and follower growth.
- Website traffic and digital campaign performance.
- Effectiveness of marketing events and promotional activities.
- Brand awareness and market visibility.

Working Environment The Marketing Specialist will work closely with the college management, admissions team, academic departments, students, parents, and external partners to support the college’s overall marketing and student recruitment objectives. Pay: ₹20,000.00 - ₹50,000.00 per month

Benefits

- Cell phone reimbursement
- Commuter assistance
- Flexible schedule
- Paid sick time

Work Location: In person

📌 Marketing Specialist (Bommanahalli)
🏢 Shri Aarna Group of Institutions
📍 Bommanahalli