Group Company: Polycab India Limited

Designation: Marketing SalesRepresentative

Office Location: Alwar

Position description:

Responsible for Influencer management in his area. This includes driving current influencer onboarding and engagement, influencer level billing targets, driving premium/new products and tertiary sales, market working as per plan with regular touchpoints with tagged Influencers and retailers and providing timely market feedback to BDM

Primary Responsibilities:

Business development

- Identify, convert and engage new influencers as per targets
- Provide timely feedback to BDM regarding market feedback around loyalty program, products etc.
- Use marketing collaterals to demonstrate current and new product portfolio attributes with influencers / key retailers

Influencer management and expansion

- Own Influencer engagement and targets for the area and ensure 100% adherence to plan
- Ensure market working as per plan - influencer identification, verification, segmentation and enrollment. Influencer engagement as per defined frequency to drive tertiary revenue, understand need gaps and market best practices
- Lead site visits for contractors in the area and drive conversions and engagement
- Conduct regular electrician meets and contractor meets as per plan discuss product portfolio, feedback/complaints around products or loyalty program, demonstrate product attributes, info. around influencer loyalty program, distribute gifts/product samples/brochures etc
- Nurture and develop strong professional relationships with tagged influencers and key retailers ensure consistent billings on app
- Engage with key retailers to identify new influencers, push premium/new products,



showcase on-ground product demonstrability and increase tertiary billings on retailer loyalty program. Also responsible for ensuring POSM material display, sharing marketing collaterals/brochures etc.

Measurable Deliverables
- Number of new influencers onboarded
- Number of active influencers scanning on the system
- % Tertiary sales captured on Loyalty program app
- Premium portfolio contribution
- Influencer meets as per plan / target
- Campaigns / Initiatives / project(s) as per plan/target

Skills and Functional Competencies:
- Goal oriented: Proven history of sales record, sets clear priorities & meets targets
- Result oriented: entrepreneurial and self-motivating, good planning and organizational ability
- Excellent sales and negotiation skills, and high commercial and business awareness
- High level of communication ability and presentation skills, energized and enthusiastic, ability to build
- strong relations with key customers
- Natural leader: Positive, driven, has ability to influence, sets good examples, ambitious and flexible
- Self-starters, resilient, resourceful, and able to perform under pressure
- High market presence & regular interaction with all stakeholders, should know the geography well

Process initiatives

- Complete trainings as per the defined training calendar
- 100%adherence to KPI monitoring process

Reporting Team

- Reporting Designation: Market Support Manager
- Reporting Department: Influencer Management

Educational qualifications preferred

- Graduate

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Marketing Sales Representative (Alwar)
🏢 POLYCAB
📍 Alwar