Company: Sparc Industries

Position: Marketing Representative

Department: Marketing & Business Development

Location: Coimbatore / Field & Pan-India

Reporting To: Management / Business Development Head

Job Purpose The Marketing Representative will be responsible for promoting Sparc Industries products and services, generating new business opportunities, developing customer relationships, and supporting sales growth across India.

The role will focus on identifying potential customers in the events, exhibitions, trade shows, corporate events, warehousing, industrial, defence, hospitality, and infrastructure sectors, and converting enquiries into qualified leads and business opportunities.

The Marketing Representative will act as an important link between customers and the Sparc Industries team, understanding customer requirements and coordinating with the internal sales, design, production, and installation teams to provide suitable solutions.

Key Responsibilities

1. Lead Generation & Business Development

- Identify and develop new business opportunities through field visits, telephone calls, email, WhatsApp, social media, networking, and online platforms.
- Generate leads from event organizers, exhibition companies, corporates, industries, architects, contractors, wedding planners, government organizations, defence-related businesses, and other potential customers.
- Build and maintain a database of prospective customers and business contacts.
- Regularly follow up with leads and enquiries to convert them into orders.
- Explore new markets, cities, industries, and customer segments for business expansion.

1. Product Marketing

Promote Sparc Industries’ range of products and solutions, including:
- German Hanger Structures
- Octanorm & Maxima Exhibition Stall Structures
- Pergola & Arabian Tents
- Stage Truss Systems
- Aluminum Platforms & Risers
- Customized Event Infrastructure
- Temporary and permanent structural solutions

The representative should understand the basic features, applications, benefits, rental options, and purchase options of the company’s products in order to communicate them effectively to customers.
1. Customer Relationship Management

- Develop strong and professional relationships with existing and prospective customers.
- Understand customer requirements, budgets, timelines, locations, and project specifications.
- Respond promptly to customer enquiries.
- Maintain regular communication with customers throughout the sales process.




- Collect customer feedback and communicate it to management.
- Develop repeat business and referral opportunities.

1. Site Visits & Client Meetings

- Conduct customer meetings and site visits when required.
- Understand project requirements and gather necessary measurements, photographs, drawings, and specifications.
- Coordinate with the technical/design team for customized requirements.
- Present suitable Sparc Industries solutions to customers.
- Participate in exhibitions, trade shows, conferences, networking events, and industry meetings to generate business.

1. Sales Coordination

- Prepare and submit enquiries, quotations, proposals, and product information to customers in coordination with the management/sales team.
- Follow up on quotations and negotiate professionally within company-approved pricing and terms.
- Coordinate with the internal team regarding order confirmation, production, transportation, installation, and delivery.
- Ensure accurate communication of customer requirements to the concerned departments.
- Follow up until successful completion of the project.

1. Digital & Online Marketing Support

- Promote Sparc Industries through WhatsApp, LinkedIn, Instagram, Facebook, email marketing, and other relevant digital channels.
- Share product photographs, project references, brochures, videos, and company updates with potential customers.
- Identify relevant online business opportunities and enquiries.
- Support the company’s website and digital marketing activities by providing market feedback, customer requirements, and content ideas.
- Maintain professional communication and brand representation across all digital channels.

1. Market Research

- Monitor competitors, market pricing, new products, and industry trends.
- Identify upcoming exhibitions, trade shows, corporate events, infrastructure projects, and other potential business opportunities.
- Research potential customers and decision-makers.
- Provide regular market intelligence and business development suggestions to management.

1. Reporting & Documentation

- Maintain daily records of calls, meetings, enquiries, leads, quotations,



and follow-ups.
- Maintain an updated CRM/customer database.
- Submit weekly and monthly marketing and sales activity reports.
- Track lead status from enquiry to quotation, negotiation, order, and project completion.
- Maintain accurate records of customer requirements and communication.

Key Performance Indicators (KPIs) The Marketing Representative will be evaluated based on:
- Number of qualified leads generated
- Number of new customer accounts developed
- Number of client meetings and site visits
- Number of quotations generated
- Lead-to-order conversion rate
- Sales revenue generated
- New markets/territories developed
- Repeat business from existing customers
- Customer satisfaction and relationship quality
- Timeliness of follow-ups and reporting
- Digital enquiries and business opportunities generated

Required Skills & Qualifications
- Diploma or Bachelor’s degree in Marketing, Business Administration, Sales, or a related field preferred.
- Experience in B2B marketing, sales, event infrastructure, exhibitions, construction, manufacturing, or a related industry will be an advantage.
- Good communication and presentation skills.
- Strong negotiation and follow-up skills.
- Ability to communicate professionally with customers and business decision-makers.
- Basic knowledge of MS Office, Excel, email, WhatsApp, and CRM systems.
- Willingness to travel for client meetings and site visits.
- Ability to work independently and achieve sales targets.
- A valid driving licence and willingness to travel would be an advantage.

Personal Attributes The ideal candidate should be:
- Target-oriented and self-motivated
- Confident in meeting new customers
- Skilled and well-presented
- Positive at building long-term relationships
- Persistent with follow-ups
- Good at problem-solving
- Honest and responsible
- Willing to learn technical product details
- Comfortable with field marketing and travel
- Able to work as part of a team

Role Objective The ultimate objective of the Marketing Representative is to increase Sparc Industries’ brand visibility, generate quality business leads, develop new customer relationships, expand market reach, and contribute directly to the company’s sales and revenue growth across India. The position should represent Sparc Industries professionally and communicate the company’s focus on quality, customized solutions, timely delivery, and reliable service to customers.

📌 Marketing Representative (Coimbatore)
🏢 Adhikesavan Charahn
📍 Coimbatore