Job Summary

We're looking for a highly driven Marketing Manager with deep experience in full-funnel marketing with a solid expertise in user acquisition, app store optimisation, user engagement and growth marketing. This role is for someone who thrives in high-growth startup environments, understands mobile gaming, pop culture, entertainment and new age products, and blends creativity with strong analytical rigor. The role is responsible for driving scalable customer acquisition and growth through different channels, experimentation, and continuous optimization.

The ideal candidate is data-driven, ROI-obsessed, and experienced in building and scaling high-performing acquisition engines.

Key Responsibilities

- Own and execute growth and user acquisition strategies across the full funnel: awareness, acquisition, activation, retention, re-engagement, and referrals across owned, earned and paid channels

- Lead App Store Optimization (ASO) strategy across Android and iOS, including keyword research, creatives, conversion optimization, and store experiments

- Plan, launch, and optimize campaigns across Google, Meta, Gaming Ad Networks, Reddit, Communities and other relevant platforms

- Drive full-funnel performance and growth optimization, improving and maintaining CVR, CAC, LTV, ROAS, and retention

- Snapshot dashboards and regularly report on KPIs such as CAC, LTV, ROAS, CTR, and conversion rates

- Continuously analyse and optimize funnel performance from ad click to conversion

- Design and execute A/B tests and growth experiments across ads, app store listings, landing pages, and in-product flows

- Manage external agencies, freelancers, and media partners as needed

- Manage and allocate marketing budgets to maximize performance and scale winning channels

- Collaborate closely with Product,



Data and extend agencies teams to improve conversion

- Stay on top on best practices of video gaming, Gen Z trends, platform trends algorithms, performance marketing hacks and emerging growth channels

Required Qualifications

- 6+ years of experience in growth marketing, user acquisition, and/or performance marketing

- Strong understanding of full-funnel and lifecycle marketing

- Hands-on experience with ASO (App Store Google Play) and mobile growth strategies

- Proven track record of scaling paid acquisition campaigns with measurable business impact and hands-on expertise with paid media platforms (Google Ads, Meta Ads)

- Proven success scaling consumer apps, gaming, or entertainment / lifestyle products

- Deep familiarity with performance metrics: CAC, LTV, ROAS, retention, churn, ARPU

- Experience using analytics tools and with an analytical mindset with the ability to turn insights into action

- Strong cross-functional communication and project management skills

Preferred Qualifications

- Experience at high-growth startups with a background in video games, mobile apps, or interactive entertainment

- Background in working with large or fast-scaling marketing budgets

- Familiarity with influencer, creator, or community-led growth strategies

- Experience working closely with creative/agency teams on ad and store asset production

- Experience with lifecycle, retention, or revenue-focused growth initiatives

Apply with your resume and a brief summary of growth or performance campaigns you ve led and scaled.

Disclaimer: This has been sourced from a public domain and may have been modified by Naukri.com to improve clarity for our users. We encourage job seekers to verify all details directly with the employer via their official channels before applying.

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