Role Summary

We are looking for a Marketing Manager who is early in their career but grounded in marketing strategy fundamentals — someone who understands positioning, channel strategy, and marketing economics, not just campaign execution. This person will work closely with the Founder, supporting and helping implement marketing strategy across the branch network, while managing day-to-day coordination with agencies and platform partners. It is a hands-on role with room to grow into greater ownership as the function matures.

Key Responsibilities

Strategy Support & Brand

- Support and help implement marketing strategy across branches — positioning, messaging, and the ongoing repositioning from a slimming-clinic identity toward metabolic health / longevity, under the Founder's direction.
- Help maintain consistent brand positioning across the portfolio —ensuring each is represented correctly in all marketing material.
- Assist in translating clinical and scientific credibility (diagnostics, doctor-led protocols, outcomes data) into consumer-facing content.
- Support the preparation of marketing plans and reporting tied to enrollment and revenue targets.

Channel Coordination & Demand Generation

- Support efforts to diversify beyond the current heavy reliance on one paid social platform, by helping coordinate search, organic/SEO, influencer, offline, and referral initiatives.
- Track performance marketing execution and flag agency/partner performance against CAC, cost-per-enrollment, and lead-to-enrollment conversion benchmarks.




- Assist with city- and branch-level go-to-market coordination for new branch launches.
- Maintain marketing analytics and reporting — spend, lead quality, and channel performance, on a consistent monthly cadence.

Vendor & Cross-Functional Coordination

- Coordinate day-to-day with external agencies/creative and media partners — briefs, timelines, and follow-ups on performance.
- Liaise with clinical and operations teams on cross-functional launches and campaigns.

Compliance & Governance

- Ensure all marketing claims (device technology, outcomes, superlative claims like “first in India”) are checked and substantiated before publication — this is a non-negotiable given the regulated, medical nature of the business.
- Work with clinical leadership to keep patient-facing content accurate on protocols, sessions, and expected outcomes.

Reporting

- Track marketing spend (currently ~₹80L/month across the network) and report spend efficiency, channel mix, and enrollment impact to the Founder.
- Help build the case for new initiatives (e.g. new verticals, corporate wellness, recent city launches) with supporting data.

Candidate Profile

Experience

- 1–3 years in marketing; candidates from a strong internship/early-career background will also be considered.




- Exposure to healthcare, wellness, aesthetics, D2C, or consumer services is a plus, though not mandatory.
- Some exposure to performance marketing platforms (Meta/Google) and basic reporting/analytics is expected.

Skills & Orientation
- Solid grounding in marketing strategy fundamentals — positioning, channel mix, funnel thinking — even if prior experience has mostly been execution-level.
- Comfortable working with data — able to track and report on CAC, cost-per-enrollment, and channel performance.
- Careful and detail-oriented, particularly around claims and content accuracy, given the regulated nature of the business.
- Organised and reliable in coordinating agencies, vendors, and internal stakeholders.
- Eager to learn and grow into a broader strategic role as the marketing function develops.

What Success Looks Like in Year One
- Reliable, well-organised support for the Founder in executing marketing strategy across branches.
- Visible progress on diversifying beyond the current single-channel dependency.
- Consistent, accurate monthly reporting on spend, leads, and channel performance.
- A track record of compliant, accurate marketing content

Pay: ₹70,000.00 - ₹80,000.00 per year

Application Question(s)

- Do you have experience in healthcare, wellness, aesthetics, D2C, or consumer services?
- Do you have experience developing or supporting marketing strategy, including positioning, channel selection, funnel planning, and performance analysis?

Work Location: In person

📌 Marketing Manager (Ambattur)
🏢 Frokme
📍 Ambattur