Company Description The Durga Group is a diversified, multi-entity business group headquartered in Siliguri, with operations spanning automotive dealerships, construction equipment distribution, fuel retail, fine jewellery retail, spare parts distribution, and education. The group serves North Bengal, Sikkim, and the wider Northeast corridor through long-standing partnerships with leading national and multinational brands like - Hyundai, JCB, Indriya by Aditya Birla, GD Goenka Public School, and JioBP

Role Description

We are looking for a hands-on Marketing Manager to own the group's entire digital presence — a portfolio of distinct consumer-facing brands, each with its own audience, funnel, and franchise guidelines. The role spans SEO, social media, content, online reputation, and lead generation across all group entities, and is responsible for building a consistent, professional digital persona for the group as a whole. This is a builder's role: you will define the strategy, set up the systems, manage agencies and creators, and be measured on tangible outcomes — leads, footfall, admissions enquiries, and brand visibility.

Key Responsibilities

1. Social Media Management

Own the content calendar and posting across Instagram, Facebook and YouTube for all four brands. Grow reach, followers, engagement and — most importantly — direct enquiries via DM, WhatsApp and comments.

2. Performance Marketing

Plan, launch and optimise Google Ads (Search, Performance Max, YouTube) and Meta Ads for each business independently. Own budget allocation, bidding, audience and creative testing. Accountable for cost per lead and ROAS, not impressions.

3. Content Creation & Direction

Produce and direct photo and video content — vehicle shoots, workshop and service content, school events and campus films, jewellery and campaign shoots. Manage freelancers, photographers, editors and agencies. Basic in-house editing and design capability expected.

4. Budget & Lead Tracking





Maintain a monthly marketing budget and spend tracker across all four verticals. Route every lead to the right team with source tagging, and report cost per lead, conversion rate and revenue attribution.

5. Process & Systems

Build the marketing department's operating system — lead capture, CRM/WhatsApp routing, follow-up SLAs, response-time monitoring and closure reporting. Marketing does not end at the lead; it ends at the billing.

Qualifications

- Experience with managing a team effectively and engaging stakeholders to maximize performance.
- Strong skills in marketing strategy, campaign planning, and brand positioning.
- Experience with digital marketing, including social media, email marketing, and basic analytics tools.
- 5–8 years of digital marketing experience with demonstrable results; experience managing multiple brands, locations, or franchisee businesses strongly preferred.
- Proven hands-on command of Meta Ads Manager, Google Ads, GA4, Search Console, and Google Business Profile management — this is a doing role, not purely a supervisory one.
- Ability to conduct market research, analyze data, and translate insights into actionable plans.
- Proficient in creating and reviewing marketing content such as brochures, presentations, and online copy.
- Excellent communication, stakeholder management, and collaboration skills.
- Proven ability to manage multiple projects, prioritize tasks, and meet deadlines.
- Bachelor’s degree in Marketing, Business, or a related field; an MBA or equivalent is an advantage.
- Prior experience in the automotive or machinery industry is preferred but not mandatory.
- Comfortable working on-site in Siliguri and engaging with customers, partners, and internal teams.
- Solid written and spoken English and Hindi; Bengali and/or Nepali is an advantage.

Benefits -

- Competitive Salary
- Opportunity to work with multiple brands and own entire marketing department
- Valuable experience operating across multiple industries and categories
- Reporting directly to promoters to implement effective changes in the organization

📌 Marketing Manager (Siliguri)
🏢 Durga Automotives Private
📍 Siliguri