About the Role

We are looking for a Marketing Head who will take complete responsibility for the firm's digital marketing, Instagram, YouTube, content strategy and organic lead generation.

The primary objective of this role is to build a solid digital presence and generate 5,000+ qualified organic leads per month through consistent content creation, distribution, SEO and social media marketing.

This is a hands-on marketing role. The candidate will not only plan marketing but will actively participate in content editing, publishing, optimization, lead generation and performance tracking.

PRIMARY TARGET 5,000+ Organic Leads Per Month The Marketing Head will be responsible for building and managing systems that generate leads through:

- YouTube
- Instagram
- Reels
- Shorts
- Educational content
- SEO
- Social media
- Organic search
- Content marketing
- Other organic digital channels

The goal is to create a predictable organic lead-generation engine for the firm. KEY RESPONSIBILITIES1. Instagram Marketing

Take complete ownership of the firm's Instagram presence.

Responsibilities

- Develop Instagram content strategy.
- Plan Reels, posts, carousels and stories.
- Identify trending topics relevant to legal/business audiences.
- Create content calendars.
- Coordinate content creation.
- Edit and publish Reels.
- Write captions and hooks.
- Optimize hashtags, keywords and descriptions.
- Track reach, engagement and leads.
- Convert Instagram audience into enquiries.

1. YouTube Marketing

YouTube will be one of the primary lead-generation channels.

Responsibilities

- Develop YouTube content strategy.
- Research high-search-volume topics.
- Identify topics capable of generating legal/business enquiries.
- Plan long-form videos, Shorts and educational content.
- Edit videos or coordinate with video editors.
- Optimize titles, thumbnails, descriptions and keywords.




- Improve CTR and watch time.
- Track video-wise lead generation.
- Identify high-performing content and create more content around successful topics.

Key Objective: YouTube → Content → Audience → Enquiry → Lead → Sales

1. Organic Lead Generation

The Marketing Head will be directly responsible for generating organic leads.

Responsibilities

- Build monthly organic lead-generation plans.
- Generate leads through content.
- Track source of every lead.
- Identify which content generates enquiries.
- Improve lead conversion opportunities.
- Build lead magnets and educational content where appropriate.
- Develop content around high-intent search queries.
- Continuously improve organic traffic and enquiry volume.

Target: 5,000+ organic leads/month

1. Content Editing & Production

The candidate should be comfortable with hands-on content work.

Responsibilities include

- Basic video editing.
- Reels/Shorts editing.
- Content repurposing.
- Creating short clips from long-form videos.
- Adding subtitles/captions.
- Creating basic thumbnails/creative assets.
- Formatting Instagram posts and carousels.
- Repurposing one piece of content across multiple platforms.

Example: 1 YouTube Video

↓

5–10 Shorts

↓

3–5 Instagram Reels

↓

1 Carousel

↓

Multiple Stories

↓

Blog/SEO Content

↓

Multiple Organic Lead Opportunities

1. Content Strategy

The Marketing Head will identify what the audience is searching for and convert those searches into content.

Content should focus on

- Legal problems
- Trademark
- Patent
- Copyright
- Company law
- Business setup
- Business consulting
- Startup problems
- Franchise
- Business growth
- Compliance
- Entrepreneurial education

The focus should not simply be views.

The focus should be

Views + Audience + Enquiries + Qualified Leads + Revenue

Pay: ₹12,474.56 - ₹56,723.83 per month

Work Location: In person

📌 Marketing Manager (Ajmer)
🏢 AUM Dreams
📍 Ajmer