About BeFiSc

BeFiSc is a fintech company helping lenders and financial institutions make faster, smarter, and more secure decisions through advanced risk intelligence, verification, fraud detection, and alternative data solutions. Our product portfolio enables seamless customer onboarding, underwriting, and risk assessment for banks, NBFCs, fintechs, and digital lenders.

Role Overview

We are looking for a highly driven Senior Marketing Manager to lead and scale BeFiSc's marketing efforts across brand, product marketing, demand generation, and industry engagement across this product portfolio. The ideal candidate will have deep experience in the fintech or lending ecosystem and a solid understanding of how financial institutions evaluate, adopt, and purchase technology solutions.

This role requires a blend of strategic thinking and hands-on execution, with responsibility for driving awareness, pipeline growth, and market positioning across BeFiSc's product portfolio, and ownership of the marketing budget for these initiatives.

Key Responsibilities

Marketing Strategy & Planning

Develop and execute integrated marketing strategies aligned with business growth objectives.

Build annual and quarterly marketing plans to drive brand awareness, lead generation, and customer acquisition.

Identify emerging industry trends, customer needs, and competitive opportunities within the lending and fintech ecosystem.

Demand Generation & Pipeline Growth

Drive qualified lead generation through digital, content, events, partnerships, and outbound marketing initiatives.

Work closely with sales teams to improve funnel conversion and pipeline contribution.

Optimize marketing campaigns based on performance metrics, attribution, and ROI.

Product Marketing & Go-to-Market





Develop product positioning, messaging, and value propositions.

Lead product launches, feature rollouts, and GTM campaigns.

Create sales enablement materials including presentations, solution briefs, case studies, battle cards, and customer success stories.

Brand & Content Leadership

Strengthen BeFiSc's market positioning as a trusted fintech and risk intelligence brand.

Oversee content strategy across blogs, thought leadership, social media, email marketing, and industry publications.

Build executive visibility through industry reports, webinars, podcasts, and speaking opportunities.

Events & Industry Engagement

Lead participation in fintech, lending, banking, and technology events.

Manage sponsorships, exhibitions, conferences, and partner marketing initiatives.

Build relationships with ecosystem stakeholders including fintech associations, lending partners, and industry influencers.

Marketing Analytics & Optimization

Establish KPIs and reporting frameworks for all marketing initiatives.

Track campaign performance, lead quality, conversion metrics, and revenue impact.

Leverage CRM and marketing automation platforms ([name specific tools used at BeFiSc]) to improve campaign effectiveness.

Team Leadership

Manage and mentor marketing team members, agencies, and external partners.





Build scalable marketing processes and ensure timely execution across functions.

Foster a data-driven and performance-oriented marketing culture.

Required Qualifications

Bachelor's degree in Marketing, Business, Communications, or related field.

6–8 years of overall marketing experience, with a minimum of 5 years specifically in FinTech, Digital Lending, NBFC, Banking Technology, Risk, Fraud, Verification, or Financial Services.

Proven track record of driving B2B demand generation and pipeline growth.

Strong understanding of lending workflows, customer onboarding, underwriting, credit risk, fraud prevention, or verification ecosystems.

Experience marketing technology products or solutions to banks, NBFCs, fintechs, and financial institutions.

Excellent communication, stakeholder management, and project management skills.

Familiarity with CRM and marketing automation tools.

Preferred Qualifications

Prior experience working with lending technology, account aggregator ecosystem, bureau solutions, fraud detection, KYC, verification, or risk assessment products.

Experience managing industry events, partnerships, and thought leadership initiatives.

Exposure to SaaS or enterprise B2B technology marketing.

Strong analytical mindset with experience tracking marketing contribution to revenue.

What Success Looks Like

Consistent growth in qualified pipeline and marketing-sourced opportunities.

Strong market visibility and brand recognition within the lending ecosystem.

Successful execution of GTM campaigns for new products and solutions.

Increased engagement with banks, NBFCs, fintechs, and strategic partners.

Measurable contribution to business growth and revenue objectives

📌 Marketing Manager (Delhi)
🏢 BeFiSc
📍 Delhi