Key Responsibilities:

1. Go-to-Market (GTM) Strategy

- Develop and execute GTM strategies for new business verticals, and market segments.

- Define target markets, Ideal Customer Profiles (ICPs), buyer personas, and acquisition strategies.

- Build annual and quarterly growth plans aligned with business objectives.

- Identify growth opportunities across channels, geographies, and customer segments.

- Support business leaders with market intelligence and competitive insights.

2.

Demand

Generation &

- Lead Acquisition

- Own the complete B2B demand generation engine.

- Develop multi-channel lead generation programs.

- Improve lead quality and acquisition efficiency.

- Optimize channel-wise performance and ROI.

3.

Funnel

Management (TOFU MOFU BOFU)

- Lead-to-MQL Conversion

- MQL-to-SQL Conversion

- Opportunity Creation Rate

- Funnel Efficiency Metrics

Top of Funnel (TOFU)

- Audience acquisition

- Awareness campaigns

- Content distribution

- Lead generation initiatives

Middle of Funnel (MOFU) o Lead nurturing

- Marketing automation journeys

- Webinar engagement programs

- Retargeting campaigns

- Content-driven engagement

Bottom of Funnel (BOFU)

- Sales enablement

- Chance acceleration programs

- Conversion optimization

- Pipeline support initiatives

4. CRM &

- Marketing Automation

- Own CRM strategy, governance, and utilization.

- Design lead scoring and segmentation frameworks.

- Develop automated lead nurturing workflows.

- Ensure lead routing, assignment, and tracking processes are effective.

- Maintain CRM hygiene and reporting accuracy.

- Improve lead response and follow-up effectiveness.

5.

Performance

Marketing &

- Campaign Management

- Plan and execute B2B digital marketing campaigns.

- Manage internal and external agency partners.

- Optimize campaign performance and ROI.

- Monitor attribution and conversion performance.

- Drive continuous testing and optimization.

6. Analytics &

- Growth Operations

- Establish a data-driven growth framework.

- Build and maintain growth dashboards.





- Analyze funnel performance and identify bottlenecks.

- Provide actionable insights to business stakeholders.

- Drive operational efficiency through automation and process improvement.

7. Cross-Functional Collaboration

- Ensure alignment between marketing and business objectives.

- Improve lead quality and conversion outcomes.

- Support business growth initiatives through data and insights.

8.

Market

Intelligence &

- Prospect Research

- Identify and prioritize target accounts based on ICP, industry, geography, organization size, and business relevance.

- Conduct company research and enrich prospect databases with organizational, market, and business intelligence.

- Assess business challenges, market opportunities, and product-solution fitment for target accounts.

- Execute outbound email campaigns and identify engaged prospects based on predefined engagement criteria.

- Conduct stakeholder mapping and identify key decision-makers, influencers, and budget owners.

- Perform BANT qualification through market research, stakeholder intelligence, and AI-assisted research methodologies.

- Enrich stakeholder records with verified contact information, organizational hierarchy, and decision-making structures.

- Maintain CRM data quality and ensure seamless handover of qualified prospects to Business Development and Presales teams.

- Track industry trends, competitive intelligence, and market developments to uncover new growth opportunities.

- Build account intelligence reports and actionable insights to support GTM and business development initiatives.

Qualifications &

Skills Required:

- Bachelor’s degree in Business, Marketing, Education, or a related field.

- Master degree preferred.

- Proven experience in scaling digital channels and optimizing acquisition funnels

- Strong analytical and quantitative skills; ability to interpret data and make data-led decisions

- Must be proficient in CRM Systems (Zoho or equivalent), Marketing Automation Tools, Email Automation Platforms, Analytics &
- Reporting Tools

- Excellent communication skills and comfort working in a fast-paced, evolving environment

📌 Marketing Lead (Gurugram)
🏢 Medhavi Skills University
📍 Gurugram