Homeie is building the friend everyone wishes they had while renting.

Finding a home in India is weirdly chaotic. You call five brokers, see ten bad homes, get spammed, negotiate in the dark, worry about the landlord, chase paperwork, move in tired, and then start from zero again in a neighbourhood you barely understand. We think this should feel completely different.

Homeie starts with being your annoyingly smart friend that knows everything about homes, powered by AI agents. A tenant chats with Homeie and shares everything that they want in a home. Homeie understands the person, their tradeoffs, how they make decisions, and coordinates with the entire market on their behalf to help close a home in one afternoon instead of three weeks.

The first product is a magical renting experience backed by data that we need to create from day 0. The larger company is the membership layer around living in a particular neighbourhood.

In simple terms: we want to make renting feel more fun, more aspirational, way less miserable, and create culture around renting.

What will you do:

- Figure out how we get thousands of renters to try Homeie. Paid, organic, partnerships, communities, offline, weird internet things, whatever works.
- Come up with campaigns people actually talk about. We want to try things that no one in this space has done before. Rent giveaways, office takeovers, society activations, founder-led content, unipoles and ideas we haven't thought of yet.
- Own our content and social presence. Find formats people genuinely want to watch, send around, argue about or steal.
- Run lots of experiments, measure what happened, and get very good at knowing when to spend 10x more and when to kill something immediately.
- Over time, build the team and playbook that takes Homeie from the first few hundred renters in Gurgaon to something millions of people know.

The question is always the same: How do we get more of the right people to use Homeie?

Who we're looking for:

I don’t care too much about pedigree.



You could have worked at a outstanding consumer company, spent the last two years making things on the internet, tried starting something yourself, or have no conventional marketing experience at all.

I care if you’re very smart, creative, hungry, have great taste, and understand why some things spread while most things die.

You should be unusually comfortable trying things. I would much rather you run five small experiments in a week than spend three weeks making a strategy deck about them.

You should also be happy doing the work yourself. Some days that might mean figuring out our paid acquisition strategy. Other days, it might mean convincing an office park to let us do something strange downstairs, replying to people on Reddit, or helping shoot something at 11pm because we think it could work.

And you should care deeply about how things look and feel. We want Homeie to be one of those companies where you can tell someone cared about every little thing.

If that sounds exhausting rather than fun, this probably isn't the right place.

About me:

I was previously LAT Aerospace’s first hire, working with Deepinder Goyal after his 'pay me 20 lakhs' hiring post went viral. I joined before LAT even had a name. I helped set the early vision, hired the core team, worked across product, suppliers, testing, hiring, real estate, and ops, and led the team to get our first UAV flying within a year.

Before that, when I was 14, my dad passed away and I took over his textile import-export business while still in school. I ran it profitably for three years, and we shut it down right before Covid.

The common thread is that I’ve repeatedly walked into industries I didn’t “belong” in, learned from the ground up, and figured things out by doing the work. I’m not a real estate insider, but I’ve learned enough to know that renting is broken at the operating layer, not the listing layer.

Homeie is the same kind of problem I’ve always been drawn to: messy, offline, unstructured, and waiting for someone stubborn enough to make it legible.

If that sounds fun to you, come build it with us.

📌 Marketing Lead (Gurugram)
🏢 Homeie
📍 Gurugram