Job DescriptionMarketing & Lead Generation Executive

LocationChhatrapati Sambhajinagar, Maharashtra

Employment TypeFull-Time

About ShriPath ConsultingShriPath Consulting is a career consulting and AI-focused organization dedicated to helping healthcare professionals and other graduates transition into high-growth careers through career coaching, resume writing, LinkedIn branding, AI mentorship, portfolio development, interview preparation, and job search strategy.

We are looking for a highly motivated Marketing & Lead Generation Executive who can generate high-quality leads organically, build relationships with prospective clients, and contribute to the company's business growth.

Key ResponsibilitiesOrganic Lead Generation

- Generate qualified leads organically through LinkedIn, LinkedIn Sales Navigator, and other professional networking platforms.
- Identify and build targeted prospect lists based on industry, designation, location, experience, and career interests.
- Research potential clients and organizations aligned with ShriPath Consulting's services.
- Generate leads through professional communities, alumni networks, webinars, networking events, and online groups.

LinkedIn Marketing & • Social Selling
- Send personalized LinkedIn connection requests to targeted professionals.
- Initiate conversations with prospective clients through LinkedIn messaging.
- Build long-term qualified relationships through consistent engagement.
- Engage with relevant LinkedIn posts, groups, and communities to increase visibility and attract potential clients.
- Promote ShriPath Consulting's services, webinars, workshops, and mentorship programs through organic outreach.

Lead Qualification & • Client Engagement
- Understand prospective clients' career goals, challenges, and service requirements.
- Qualify leads based on their suitability for ShriPath Consulting's services.
- Educate potential clients about available services and programs.
- Address client queries professionally and maintain regular follow-ups throughout the sales process.





Consultation & • Sales Support
- Schedule consultation calls between qualified leads and the founder/team.
- Coordinate appointment scheduling and send meeting reminders.
- Follow up with prospects after consultations to improve conversion rates.
- Support the sales process until successful enrollment or service confirmation.

CRM & • Reporting
- Maintain and update lead information in CRM or tracking sheets.
- Record lead status, follow-up history, consultation bookings, and conversions.
- Prepare daily, weekly, and monthly reports on outreach activities and lead generation performance.
- Track conversion metrics and suggest improvements to increase efficiency.

Marketing Support
- Assist in promoting workshops, webinars, mentorship programs, career services, and bootcamps.
- Share marketing content across LinkedIn and other relevant platforms.
- Support email marketing and WhatsApp campaign activities when required.
- Provide market intelligence by researching competitors, hiring trends, and client needs.

Business Development
- Identify new business opportunities and partnership prospects.
- Build relationships with colleges, universities, hospitals, healthcare organizations, and professional associations.
- Assist in expanding ShriPath Consulting's reach across healthcare, life sciences, AI, and related industries.
- Recommend new outreach strategies to improve lead generation and client acquisition.

Desired Skills & Qualifications
- Bachelor's or master's degree in marketing, business administration, healthcare, life sciences, or a related field.
- 2–4 years of experience in marketing, lead generation, business development, or sales.
- Experience using LinkedIn and LinkedIn Sales Navigator for lead generation.
- Excellent written and verbal communication skills.
- Strong interpersonal and relationship-building abilities.
- Knowledge of CRM tools, Google Sheets, or Excel.
- Self-motivated with the ability to work independently and meet targets.
- Strong organizational and time management skills.
- Experience in education, career consulting, healthcare, or recruitment is an added advantage.

📌 Marketing & Lead Generation Executive (Aurangabad)
🏢 ShriPath Consulting
📍 Aurangabad