Company Description

HealthSy Pharmacy is a nationwide retail pharmacy chain committed to redefining the pharmacy experience — with medicines always in stock, courteous and professional staff, and complete transparency with no unwanted substitutions. Beyond retail, our stores are designed for genuine customer care, featuring facilities like an in-house clinic with a doctor, a baby care room, and comfortable waiting areas — making healthcare accessible, reliable, and welcoming. Role Summary

We're looking for a hands-on offline Marketer to drive ground-level brand building and store launch marketing for HealthSy Pharmacy. This is an execution-first role focused on hyperlocal visibility, community engagement, and healthcare partnerships that directly translate into store footfall.

You'll independently plan and execute high-impact BTL campaigns across multiple store locations — working closely with vendors, doctors, RWAs (Resident Welfare Associations), and internal teams. The role requires strong ownership, sharp attention to detail, and the ability to run several on-ground initiatives in parallel with minimal supervision.

Key Responsibilities: 1.

Store

Launch & Hyperlocal Marketing

Plan and execute end-to-end BTL campaigns for new store launches — leafleting, standees, banners, in-store branding, launch-day activations

Design and manage physical marketing collateral: flyers, posters, standees, danglers, and other branding materials

Drive local area activations (societies, markets, high-footfall zones) to build awareness and increase walk-ins

Own the launch calendar and manage BTL budgets across all locations

- Community & Healthcare Partnerships

Build and manage doctor-clinic engagement programs (OPD tie-ups, referral programs, in-clinic branding) to drive prescriptions and footfall

Execute apartment/RWA and community-level initiatives — society activations, resident engagement programs

Plan and coordinate medical camps, health check-up drives, and wellness initiatives as key footfall drivers





Maintain and grow a structured database of doctors, RWAs, and local partners for repeat engagement

3.

Brand

Compliance & Vendor Management

Ensure consistent brand execution across all stores and on-ground touchpoints

Manage vendors for printing, signage, and outdoor advertising (hoardings, banners, kiosks)

Oversee on-ground quality control — correct placement, visibility, and upkeep of all branding materials

Negotiate with vendors to optimize cost while maintaining execution quality

4.

Process

Building & Expansion Readiness

Develop SOPs for store launches and recurring local campaigns

Create reusable templates for flyers, activations, and community engagement initiatives

Build a structured BTL playbook to enable future franchise expansion

Ensure execution consistency as recent stores are added across geographies

- Strategy, Tracking & Collaboration

Track footfall, cost per activation, and campaign effectiveness

Identify new hyperlocal channels (clinics, RWAs, local events, community networks) to expand reach

Align marketing efforts with store operations teams based on store performance What We're Looking For

3–6 years in BTL, field, or retail marketing, with independent ownership of campaigns and vendors (not just execution support)

Proven track record of driving store footfall through on-ground campaigns

Strong exposure to store launches, local activations, and hyperlocal marketing

Ability to manage multiple campaigns and budgets across locations simultaneously

Hands-on experience in vendor management, negotiation, and execution quality control

Strong ownership mindset with a focus on measurable outcomes (walk-ins, visibility, ROI)

Excellent relationship-building skills with doctors, RWAs, vendors, and local communities

High attention to detail in branding and on-ground execution

Comfortable in a fast-paced, field-intensive role (70–80% on-ground)

Willingness to travel within the city regularly

Based in Coimbatore or open to relocation

Interested candidates can share their CVs at [email protected] or contact (phone hidden).

📌 Marketing Lead - BTL & Retail (Coimbatore)
🏢 HealthSy Pharmacy
📍 Coimbatore