Job Summary

AutomationEdge is a leading Hyperautomation software product company delivering innovative solutions in RPA, Generative AI, Agentic AI, Intelligent Document Processing (IDP), and Conversational AI. We are looking for enthusiastic, creative, and tech-savvy freshers who are passionate about marketing and eager to build a career in the technology industry.

This role offers hands-on exposure to B2B technology marketing, digital campaigns, content creation, market research, branding, and demand-generation initiatives.

Key Responsibilities

- Campaign Execution

- Support the planning and execution of marketing campaigns to drive awareness and demand for AutomationEdge solutions.

- Assist in lead generation and brand-building activities across digital channels.

- Content Development

- Create and edit social media posts, blogs, presentations, email campaigns, and marketing collateral.

- Develop content around AI, RPA, Hyperautomation, and enterprise technology solutions.

- Market Research

- Research industry trends, competitors, customer challenges, and emerging technologies.

- Gather market insights to support marketing strategies and campaign planning.

- Digital Marketing

- Support management of LinkedIn, website, blogs, email marketing, and other digital channels.

- Monitor engagement metrics and recommend improvements.

- Analytics Reporting

- Track campaign performance and marketing metrics.

- Prepare reports and dashboards to measure campaign effectiveness and ROI.

- Cross-Functional Collaboration

- Work closely with Sales,



Product, Customer Success, and Leadership teams.

- Support customer success stories, case studies, webinars, and marketing events.

- Marketing Operations

- Maintain marketing databases, campaign trackers, and documentation.

- Coordinate with internal stakeholders and external vendors when required.

Educational Qualification

- MBA (Marketing), PGDM (Marketing), MMS (Marketing), or equivalent qualification completed in 2024, 2025, or 2026.

- Candidates with a technical background (Engineering, Computer Science, IT, Electronics, or related disciplines) along with a Marketing specialization will be preferred.

Required Skills

- Excellent verbal and written communication skills.

- Solid presentation and interpersonal abilities.

- Creative thinking with attention to detail.

- Analytical and problem-solving mindset.

- Ability to learn quickly and adapt in a fast-paced environment.

- Proficiency in MS Office (PowerPoint, Excel, Word).

Preferred Skills

- Knowledge of LinkedIn marketing, SEO, content creation, Canva, or digital marketing tools.

- Interest in AI, SaaS, Automation, Hyperautomation, and emerging technologies.

- Academic projects or certifications in Marketing/Digital Marketing will be an added advantage.

Disclaimer: This has been sourced from a public domain and may have been modified by Naukri.com to improve clarity for our users. We encourage job seekers to verify all details directly with the employer via their official channels before applying.

📌 Marketing Fresher (Pune)
🏢 AutomationEdge
📍 Pune