WHO WE ARE

We're a bike rental platform running shared mobility across 20+ cities in 9 states - and we're not done adding pins to the map. Our fleet is 5,000 bikes strong across India, ranging from an Ather all the way up to a BMW.

WHO WE'RE LOOKING FOR A creative first, a marketer second. Someone who reads a brief and instantly sees three angles nobody has tried yet - and would rather test the strange one than replay what worked last quarter. Around here a good idea doesn't need a job title attached to it; if it's sharp, it ships.

Past that, the basics: you're excited by digital marketing, you like untangling problems, and you can keep several projects spinning without dropping any. A generalist who knows digital marketing thoroughly, has some hands-on experience behind them, and wants to grow with a team.

WHAT YOU'LL ACTUALLY BE DOING

Content, start to finish. Write the stuff people actually read, end to end - short-form and long-form. App and website notifications, WhatsApp campaigns, blogs, newsletters, travel itineraries.

Own CRM. Build and optimise user journeys on Clevertap, then keep the existing ones healthy and dig into how they're performing.

Make people stay. Execute our retention strategy, measure the impact honestly, and keep making changes so that impact grows over time.

Live in the numbers.



Use tools like Clevertap and Local Brand Manager to build proper reports for internal stakeholders - key performance metrics and the campaign wins worth shouting about.

Brief the creatives. Work closely with internal teams to gather design requirements, brief our graphic designers, and make sure what comes out is high-quality and on time.

Show up for events. Help the Business Development and Design teams plan and execute event marketing- on-ground assistance, coordination, and driving promotions across every channel we've got.

WHAT YOU'LL BRING

0-3 years of experience in marketing. If you've touched CRM or retention work, that's a solid plus. You get our riders. You can picture the person booking the bike - where they're headed, what they're worried about, and what would actually make them tap.

You think from first principles. You'd rather break a problem down to what's actually true than copy what the last campaign did.

You come at things sideways. The obvious answer is where you start, not where you finish.

Basic copywriting skills, with an eye for storytelling and clarity - whether it's 12 words or 1,200.

Working knowledge of CRM tools (Clevertap experience? Even better.)

A good eye for design. You don't need to be a designer, but you should know what looks good.

A sharp, analytical mind - someone who problem-solves and thinks critically.

📌 Marketing Executive (Bengaluru)
🏢 Royal Brothers
📍 Bengaluru