Company Description Odd Fellows Brews is a gut-health-focused food and beverage venture founded on the belief that long-term wellbeing starts in the digestive system. The company crafts clean, living fermented products such as kombucha, ginger beer, kefir, cashew cheese, and miso to make science-backed wellness accessible and enjoyable. By combining education with everyday offerings, Odd Fellows Brews aims to demystify gut health and help people build sustainable, health-supportive habits.

The team partners with individuals, communities, and businesses through subscription boxes, workshops, and collaborations with cafés and restaurants. Their mission is to place gut health at the center of lifestyle choices, highlighting the microbiome’s role in immunity, mental health, and overall balance.

Role Description The Marketing Executive will be responsible for planning and executing marketing initiatives that promote Odd Fellows Brews’ fermented products and gut-health education. This full-time, in office role in New Delhi involves developing marketing campaigns, coordinating promotions, and supporting brand positioning across offline and digital channels. Day-to-day tasks include conducting market research, assisting in market planning, managing social media and content in collaboration with the team, and supporting sales activities by generating leads and nurturing customer relationships.

The Marketing

Executive will also help organize workshops, events,



and partnerships with cafés, restaurants, and community groups to expand brand visibility and engagement. The role requires close collaboration with founders and cross-functional team members to ensure marketing efforts align with the company’s mission and growth objectives.

Qualifications

- Candidates should possess skills in Market Planning and Marketing, including campaign development, brand positioning, and basic digital marketing execution.
- Candidates should possess skills in Market Research, including understanding consumer behavior, competitor analysis, and identifying new growth opportunities.
- Candidates should possess strong Communication skills, including clear written and verbal communication and the ability to present ideas to internal and external stakeholders.
- Candidates should possess skills in Sales and relationship building, including lead generation, customer engagement, and supporting partnerships with businesses and communities.
- Relevant qualifications include a bachelor’s degree in Marketing, Business, Communications, or a related field, and prior experience in FMCG, food and beverage, or health and wellness sectors is an advantage.
- Additional beneficial skills include proficiency with social media platforms, basic analytics tools, event coordination, and the ability to work collaboratively in a fast-paced, mission-driven environment.

📌 Marketing Executive (New Delhi)
🏢 Odd Fellows Brews
📍 New Delhi