MARKETING EXECUTIVE

Position: Marketing Executive

Department: Marketing

Industry: Jewellery / Retail

Location: Pune

Employment Type: Full-Time

Experience: 13 Years

Job Summary

We are looking for a creative, proactive, and result-oriented Marketing Executive to handle both

Online and Oine Marketing activities. The candidate will be responsible for increasing brand visibility, generating customer enquiries, supporting sales, managing promotional activities, and coordinating marketing campaigns.

The ideal candidate should have good communication skills, creativity, knowledge of digital platforms,

and the ability to coordinate with internal teams and external vendors.

Key Responsibilities

A. Online Marketing

Manage and grow the company's presence on Instagram, Facebook, YouTube, Pinterest and other digital platforms.

Plan and maintain a monthly social media content calendar.

Create and publish posts, reels, stories and promotional content.

¢ Coordinate jewellery photography and videography for digital marketing.

¢ Write creative captions, product descriptions and promotional content.

¢ Manage website product uploads and content updates.

¢ Support SEO activities, including keyword research and SEO-friendly content.

¢ Monitor website trac, social media reach, engagement and enquiries.

¢ Assist in Google Ads and Meta Ads campaigns.

¢ Monitor digital campaign performance and prepare reports.

¢ Respond to social media enquiries and coordinate leads with the sales team.

¢ Track competitors and current digital marketing trends.

¢ Explore and implement AI tools for content creation, design and marketing.

B. Oine Marketing

¢ Plan and execute promotional activities for showroom branches.

¢ Coordinate in-store campaigns, events, exhibitions and promotional activities.

¢ Prepare and coordinate printing of brochures, catalogues, banners, standees, posters, yers and other marketing materials.

¢ Coordinate with printers, designers, advertising agencies,



photographers and other vendors.

¢ Manage outdoor advertising activities such as hoardings, banners and local promotions.

¢ Support festival campaigns and special promotional events.

¢ Coordinate showroom decoration and branding during campaigns and festivals.

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¢ Conduct local marketing activities to increase showroom footfall.

¢ Support customer engagement activities and promotional events.

¢ Coordinate marketing activities across all company branches.

¢ Ensure marketing materials are delivered and displayed on time.

C. Campaign Planning & Coordination

¢ Develop marketing plans for new jewellery collections and product launches.

¢ Coordinate online and oine campaigns with the management and sales teams.

¢ Prepare campaign schedules and ensure timely execution.

¢ Coordinate with external agencies and vendors.

¢ Maintain records of marketing expenses and activities.

¢ Monitor campaign results and suggest improvements.

D. Brand Management

¢ Ensure all marketing communication follows the company's brand guidelines.

¢ Maintain consistency in logo, colours, fonts, photography and promotional communication.

¢ Protect and improve the company's premium/luxury brand image.

¢ Research competitors and identify new marketing opportunities.

E. Reporting & Analysis

¢ Prepare weekly and monthly marketing reports.

¢ Track social media growth, engagement, leads and conversions.

¢ Monitor showroom footfall generated through marketing campaigns.

¢ Track campaign expenses and marketing budgets.

¢ Analyze the performance of online and oine campaigns.





¢ Provide recommendations to management based on campaign results.

Required Skills

¢ Good knowledge of Online and Oine Marketing.

¢ Knowledge of social media platforms and digital marketing.

¢ Good communication and interpersonal skills.

¢ Creative thinking and content creation skills.

¢ Basic knowledge of SEO, Google Ads and Meta Ads.

¢ Knowledge of Canva, Photoshop or similar design tools is preferred.

¢ Valuable coordination and vendor management skills.

¢ Ability to organize events and promotional activities.

¢ Good presentation and reporting skills.

¢ Ability to manage multiple projects simultaneously.

¢ Strong follow-up and deadline-management skills.

Qualications

¢ Bachelor's degree in Marketing, Business Administration, Mass Communication, Digital

Marketing or a related eld.

¢ Digital Marketing / Marketing certication will be an added advantage.

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Preferred Experience

¢ 13 years of experience in marketing, digital marketing, retail marketing or brand promotion.

¢ Experience in jewellery, fashion, luxury retail or e-commerce will be preferred.

Key Performance Indicators (KPIs)

¢ Increase in brand awareness and visibility.

¢ Growth in social media followers and engagement.

¢ Number and quality of customer leads generated.

¢ Website trac and online enquiries.

¢ Showroom footfall generated through marketing activities.

¢ Successful execution of campaigns and events.

¢ Timely completion of marketing activities.

¢ Eective utilization of marketing budget.

¢ Vendor coordination and campaign execution.

¢ Overall contribution to sales and customer acquisition.

Candidate Prole The ideal candidate should be creative, energetic, proactive and target-oriented, with the ability to handle both online and oine marketing independently. The candidate should be comfortable coordinating with management, showroom teams, vendors, agencies and customers.

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📌 Marketing Executive (Pune)
🏢 M.B. Ashtekar Jewellers
📍 Pune