Position: Marketing Executive

Industry: Healthcare Technology / SaaS

Location: Bangalore

Experience: 3+ Years

Employment Type: Full-Time

Job Overview

We are looking for a Marketing Executive with 3+ years of experience in sales, marketing or business development, preferably with experience in SaaS, healthcare technology, medical software or B2B sales .

The candidate will be responsible for acquiring doctors, clinics and healthcare organizations , generating leads, conducting product demonstrations, developing customer relationships and converting prospects into paying customers.

This is a hands-on sales and business development role requiring strong communication, relationship-building, follow-up and negotiation skills.

Key Responsibilities

1. Doctor & Customer Acquisition

- Identify and approach potential customers including doctors, clinics, hospitals and healthcare professionals .
- Generate leads through:
- Cold calling
- Direct doctor outreach
- Clinic visits
- References and referrals
- Networking
- Medical conferences and events
- Professional contacts
- Schedule meetings and product demonstrations with prospective customers.
- Build and maintain strong professional relationships with doctors and healthcare decision-makers.
- Understand customer requirements and identify suitable solutions.

2. SaaS Product Sales

- Promote and sell healthcare SaaS/software solutions to doctors, clinics and hospitals.
- Conduct online and in-person product demonstrations.
- Understand the customer's existing workflow and identify their requirements.
- Explain product features, perks, pricing and value proposition clearly.
- Handle customer questions, concerns and objections.
- Follow up with prospects and trial users to drive conversions.
- Negotiate and close sales within approved commercial guidelines.
- Achieve assigned monthly and quarterly sales targets.

3. Field Sales & Doctor Outreach

- Visit doctors, clinics and hospitals for business development.
- Develop and maintain a robust network of healthcare professionals.
- Introduce the software and arrange product demonstrations.
- Conduct regular follow-ups with prospective customers.
- Develop relationships with clinic owners, doctors, administrators and other decision-makers.
- Identify opportunities for referrals and introductions to other healthcare professionals.
- Travel within the assigned territory as required.

4. Lead Management & Follow-Up

- Maintain a database of prospective doctors, clinics and hospitals.
- Track all leads from initial contact through conversion.




- Follow up with prospects systematically and at the appropriate intervals.
- Maintain accurate records of meetings, calls, demonstrations, trials and conversions.
- Ensure no qualified lead is left without appropriate follow-up.
- Maintain a healthy and continuously growing sales pipeline.

5. Product Demonstrations

- Conduct professional product demonstrations for doctors and clinic staff.
- Understand the doctor's practice and demonstrate relevant features accordingly.
- Explain how the software can improve clinical and administrative workflows.
- Address product-related questions and coordinate with the technical/product team when required.
- Collect feedback from prospects and existing customers.

6. Customer Relationship Management

- Develop long-term relationships with doctors and healthcare organizations.
- Maintain regular communication with existing customers.
- Identify opportunities for additional services, upgrades or expansion.
- Coordinate with the customer support and implementation teams for smooth onboarding.
- Collect customer feedback and communicate it to management and the product team.

7. Market & Competitor Research

- Identify potential markets, locations and medical specialties for customer acquisition.
- Research competing healthcare software products.
- Understand competitor features, pricing and positioning.
- Gather feedback from doctors regarding existing software solutions.
- Identify opportunities to improve sales approaches and product positioning.

8. Sales Reporting & Coordination

- Maintain daily records of calls, meetings, visits, demonstrations and follow-ups.
- Submit daily, weekly and monthly sales reports.
- Track individual sales performance against targets.
- Coordinate with management and internal teams regarding sales opportunities.
- Participate in regular sales review meetings.
- Provide feedback on customer requirements, objections and market conditions.

Required Experience

- 3+ years of experience in sales, marketing or business development.
- Experience in B2B sales or SaaS product sales is preferred.
- Experience selling to doctors, clinics, hospitals or healthcare professionals will be a strong advantage.




- Experience in healthcare technology, EMR, EHR, clinic management software or hospital management software will be preferred.
- Proven experience in lead generation, customer acquisition and sales conversion.
- Experience conducting product demonstrations and sales presentations.
- Experience managing customer relationships and sales pipelines.
- Willingness to travel for doctor and client meetings.

Key Skills

- B2B Sales
- SaaS Product Sales
- Healthcare Sales
- Doctor & Clinic Sales
- Field Sales
- Business Development
- Lead Generation
- Cold Calling
- Doctor Outreach
- Product Demonstrations
- Customer Acquisition
- Negotiation & Closing
- Follow-up Management
- CRM & Sales Pipeline Management
- Customer Relationship Management
- Market Research
- Communication & Presentation Skills
- Target Achievement

Ideal Candidate The ideal candidate should be confident, proactive, target-oriented and comfortable with direct sales . The candidate should be able to:

- Approach doctors confidently and build professional relationships.
- Make cold calls and generate new leads independently.
- Visit clinics and hospitals for business development.
- Conduct product demonstrations.
- Understand a doctor's requirements and explain the product accordingly.
- Handle objections and negotiate effectively.
- Convert prospects into paying customers.
- Maintain consistent follow-ups.
- Build a solid network within the healthcare community.
- Work independently and take ownership of assigned targets.
- Travel for customer meetings and business development activities.

Candidates with prior experience selling SaaS, EMR/EHR, clinic management, hospital management or other healthcare technology products directly to doctors will be given preference.

Key Performance Indicators (KPIs)

Performance will primarily be measured on:

- Qualified leads generated
- Doctor/clinic visits
- Doctor meetings conducted
- Product demonstrations
- Trials initiated
- New customers acquired
- Sales conversion rate
- Revenue generated
- Follow-up effectiveness
- Sales pipeline value
- Customer onboarding
- Achievement of monthly and quarterly targets

Compensation Salary: Competitive and based on experience and proven sales performance.

- Performance incentives may be provided based on sales achievement and new customer acquisition .

How to Apply Interested candidates are invited to send their updated resume along with a brief introduction [email protected]

Subject: Application for Marketing Executive - [Your Name]

📌 Marketing Executive – Healthcare SaaS (Bengaluru)
🏢 PRED SOLUTIONS
📍 Bengaluru