Join the Legacy of Innovation with FCI-CCM:

Backed by a legacy of innovation since 1959, FCI has built over six decades of expertise in communications, continuously evolving to meet changing business and technology needs. By combining deep domain knowledge with innovation, FCI has consistently delivered enterprise-grade communication solutions that help organizations adapt to an increasingly digital world.

Today, FCI continues that legacy through its flagship platform, VARTA, an Insights-Led Customer Communications Platform that empowers organizations to unify customer intelligence, communication workflows, behavioral signals, and engagement orchestration to deliver intelligent, personalized, and real-time customer experiences.

Broad Function:

We are looking for a passionate and results-driven Marketing Executive to join our growing marketing team. In this role, you will execute integrated B2B marketing initiatives that strengthen brand visibility, generate qualified leads, and support revenue growth. You will work closely with the Sales, Product, and Customer Success teams to deliver impactful campaigns and create meaningful customer engagement across the BFSI sector.

This is an excellent opportunity for a marketing professional who enjoys a mix of campaign execution, content marketing, digital marketing, and performance analysis in a fast-paced SaaS environment.

Roles and Responsibilities: (Including but not limited to):

Demand Generation & Campaign Execution:

> - Execute integrated marketing campaigns across digital channels to generate Marketing Qualified Leads
> - (MQLs) and support pipeline development.
> - Drive and coordinate Account-Based Marketing (ABM) initiatives targeting banks, NBFCs, insurance companies, credit unions, and other financial institutions.
> - Manage webinars, virtual events, industry conferences, partner programs, email marketing, lead nurturing, and marketing automation workflows while ensuring campaign schedules and timelines are effectively coordinated across internal teams.

Marketing Operations:

- Manage the marketing campaign calendar, execution trackers, and campaign documentation to ensure structured and timely delivery of marketing initiatives.




- Coordinate campaign deliverables across Content, Design, Multimedia, SEO, and Web teams, while managing marketing requirements from Sales, Product, and Customer Success.
- Maintain marketing assets and collateral and ensure all initiatives are executed on schedule while meeting defined quality and brand standards.

Digital Marketing:

- Coordinate and execute website updates, landing pages, campaign pages, and digital content publishing to support ongoing marketing programs.
- Execute and monitor LinkedIn and other digital campaigns, collaborate with the SEO team on optimization initiatives, and support both organic and paid marketing activities.
- Ensure consistent brand positioning, messaging, and customer experience across all digital channels.

Lead Management &

Analytics:

- Track and analyze campaign performance using CRM and marketing analytics platforms, with a focus on MQL generation, SQL conversion, campaign attribution, landing-page performance, and email engagement.
- Coordinate lead assignment and work closely with Sales to ensure timely follow-up and progression of marketing-generated leads.
- Prepare weekly and monthly marketing dashboards for leadership and use campaign insights to identify opportunities for continuous optimization.

Product Marketing

Coordination:

- Coordinate product launches, feature announcements, webinars, and go-to-market (GTM) initiatives in collaboration with Product, Content, and other stakeholders.
- Support the development and distribution of sales enablement assets including presentations, brochures, solution briefs, one-pagers, and battle cards.
- Coordinate customer success stories, case studies, whitepapers, blogs, and other campaign assets, while supporting partner marketing and strategic marketing programs.

Market Research:

- Conduct ongoing competitor research and market analysis across BFSI, fintech,



and enterprise technology sectors.
- Monitor industry developments, evolving customer challenges, competitor activities, and emerging technologies that could influence marketing strategy.
- Gather customer feedback and campaign insights and translate them into actionable recommendations to improve future marketing initiatives and campaign effectiveness.

Requirements

Desired Experience/Qualification:

- 2–4 years of B2B marketing experience, preferably within SaaS, enterprise technology, BFSI, fintech, cybersecurity, regtech, or digital transformation domains.
- Strong understanding of B2B marketing funnels, demand generation, lead nurturing, and multi-channel digital campaign execution.
- Hands-on experience with CRM and marketing automation platforms such as HubSpot, Salesforce, Zoho CRM, Marketo, or similar tools.
- Working knowledge of SEO, Google Analytics (GA4), LinkedIn Marketing, email marketing, and campaign performance tracking.
- Robust analytical, reporting, project coordination, and stakeholder management skills, with the ability to manage multiple marketing initiatives simultaneously.
- Excellent written and verbal communication skills, along with proficiency in Microsoft Office and presentation tools.
- Experience using AI productivity tools such as ChatGPT, Gemini, Claude, or Microsoft Copilot to support campaign execution, research, content development, analysis, and overall marketing productivity.
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline.
- Relevant certifications in Digital Marketing, Google Analytics, HubSpot, LinkedIn Marketing, or related platforms will be an added advantage.

Benefits

The company offers a range of employee benefits including:

- Cashless medical insurance for employees, spouses, and children

- Accidental insurance coverage

- Life insurance coverage
- Retirement benefits including Provident Fund (PF) and Gratuity

- ESI*

- Complementary meal coupons
- Company-paid transportation
- Sodexo benefits for income tax savings
- Paternity & Maternity Leave Benefit
- National Pension Saving
- EL encashment

- Sick Leave

📌 Marketing Executive (Noida)
🏢 Friends Color Images
📍 Noida