Key Responsibilities

- Plan, execute, and optimize lead generation, lead nurturing, and customer engagement campaigns.

- Design and manage automated customer journeys for onboarding, follow-ups, drop-offs, reactivation, and cross-sell campaigns.

- Build and execute campaigns across multiple channels, including:

- WhatsApp

- SMS

- Email

- Rich Communication Services (RCS)

- App Push Notifications (APN)

- IVR campaigns

- Manage campaign execution using marketing automation platforms such as Netcore, MoEngage, CleverTap, WebEngage, or similar tools.

- Segment customer audiences based on behavior, demographics, and lifecycle stages to improve campaign effectiveness.

- Track campaign performance, analyze KPIs, and continuously optimize open rates, CTR, conversion rates, and lead quality.

- Coordinate with Product, Technology, CRM, Analytics, and Business teams for campaign execution and data integration.

- Monitor campaign delivery, troubleshoot issues, and ensure timely execution of all marketing communications.

- Work closely with digital acquisition teams to improve lead conversion through personalized customer journeys.

- Prepare regular MIS and performance reports with actionable insights and optimization recommendations.

- Ensure compliance with data privacy regulations and communication policies.

Required Skills

- Hands-on experience with Netcore (preferred) or similar marketing automation platforms.





- Strong experience in marketing automation and customer lifecycle management.

- Expertise in WhatsApp Business campaigns, SMS, Email Marketing, RCS, APN, and IVR campaigns.

- Experience in lead generation, lead nurturing, customer retention, and re-engagement campaigns.

- Solid understanding of customer segmentation, journey mapping, and campaign automation.

- Experience with campaign analytics, A/B testing, and performance optimization.

- Knowledge of CRM integrations, APIs, and customer data platforms is an advantage.

- Strong analytical and problem-solving skills.

- Excellent stakeholder management and communication skills.

Preferred Qualifications

- Bachelor's degree in Marketing, Business, Engineering, or a related field.

- Experience working in Banking, NBFC, FinTech, Insurance, or other Financial Services organizations is highly preferred.

- Exposure to lending products such as Personal Loans, Gold Loans, Two Wheeler Loans, Business Loans, or Fixed Deposits will be an added advantage.

Success Metrics

- Increase lead-to-conversion rates through effective automation.

- Improve customer engagement across all communication channels.

- Reduce customer drop-offs through optimized lead nurturing journeys.

- Improve campaign ROI and marketing efficiency.

- Ensure timely campaign execution with high delivery and engagement rates.

- Support business teams in achieving monthly and annual acquisition targets.

📌 Marketing Automation Specialist (Chennai)
🏢 Shriram Finance
📍 Chennai