- Manager - Sales, Marketing &
- Government Liaison

About the Role

- We are looking for an experienced Manager – Sales, Marketing &
- Government Liaison with an MBA in Sales &
- Marketing and strong practical exposure to government licensing/liaison, digital marketing, retail partnerships, and business strategy.

- The role will be based in Delhi and requires extensive cross-functional collaboration and external stakeholder management, including government bodies, trade associations, and overseas missions.

Key Responsibilities

Sales &

- Market Strategy

- • Lead sales strategy and execution across online and offline channels.

- • Build and scale revenue channels through national retail chains, e-commerce platforms, and institutional business.

- Government Liaison &
- Compliance

- • Manage all government licensing processes, regulatory compliance, and institutional engagement.

- • Represent the company in discussions with government departments, business chambers, confederations, and trade missions.

Marketing &

- Brand Leadership

- • Drive integrated marketing programs including digital marketing (SEO/SEM, social, email), brand positioning, media strategy, and campaigns.

- • Work closely with internal teams and external agencies to deliver results.

Retail &

- Channel Partnerships





- • Lead business development and partnership negotiations with key retail outlets and e-commerce partners.

- • Secure optimal shelf space, promotions, and cooperative campaigns with major retailers.

Stakeholder &

- Leadership Skills

- • Coordinate with cross-functional leaders (product, operations, finance) to align commercial and brand goals.

- • Mentor, guide, and lead a team of sales and marketing professionals.

Analytics &

- Reporting

- • Use data & analytics to evaluate sales performance, campaign effectiveness, and customer insights.

- • Present regular reports to senior leadership and recommend strategic adjustments.

Required Skills / Experience

- • MBA in Sales &
- Marketing from a reputed institution.

- • 5-6+ years of relevant experience with demonstrated success in sales, marketing, government liaison, and retail channel management.

- • Proven experience with major online marketplaces and offline retail ecosystems.

- • Strong analytical and digital marketing skills.

- • Excellent communication, negotiation, leadership, and problem-solving skills.

- • Ability to independently manage compliance and regulatory processes.

📌 Manager - Sales, Marketing & Government Liaison (New Delhi)
🏢 RN Chidakashi Technologies
📍 New Delhi