BASIC INFORMATION

Position Title & Designation

Manager/Asst. Manager – Doctor Referral

JD Code

Job Family

Business Support

Department

Corporate Development

ROLE DETAILS To be filled up as per the requirement of the Division / unit / function / territory

Grade

C3

Reporting To

Head – Corporate Development (unit)

Division

Unit

Unit

Indore

LOCATION DETAILS

Please mention the correct office location of the Role selected above and fill in the other geographic details

Base Location (City)

Indore

Country

India

Job-Holder Specifications

QUALIFICATION

Basic Qualification / Education / Vocational Training

Graduation in any discipline

Advanced

Qualification / Certification / Specialist Training

MBA (Marketing)

EXPERIENCE

Minimum Experience

6 – 8 Years

Specific / Relevant Experience

5 – 7 years

COMPETENCIES

Functional Skills and Capabilities

Behavioural

- Solid analytical ability
- Communication skills
- Interpersonal skills
- Energetic
- Convincing power
- Positive attitude

Functional

- Knowledge about hospital services and standards

- Awareness of overall processes of organization

- Knowledge about hospital strategies
- Awareness about NABH guidelines

Objective To promote hospital services and achieve targets given by management for doctor referrals in alignment with the hospital promotional strategy.

Key Responsibilities

1

Doctor Referrals

Corporate/

Private Tie-Ups

- Achieving targets given by the management for trade doctors both in revenue and count.
- Achieving the daily target of meeting doctors
- Arranging and coordinating meeting between doctors and senior management if required.
- Identifying potential doctors within the city
- Identifying potential doctors in peripheral area.
- Visiting peripheral areas and meeting doctors there on monthly basis.
- Meeting doctors those who have not been interacted with for long time.
- Supply doctors Shalby’s brochures and magazine for promotion.
- Strategically planning a proper schedule of meeting doctors.




- Plan meeting with trade doctors(referring & admitting visiting doctors) as per the alignment of promotional strategy
- Communicating the strategy with doctors and updating them about the new services of the hospital
- Understanding and conveying the policies & strategies of the hospital to the trade doctors on a regular basis
- Handing over manuals/brochures/pamphlets and Shalby Times to the trade doctors from time to time
- Increasing business in various cities and towns
- Maintaining records of admitting-visiting and referring doctors from day to day.
- Tracking record of patients converted through referral doctor.
- Meeting patients referred by external doctors on regular basis.
- Providing feedback to the trade doctors about their referred patients.
- Follow up with accounts department for due payments of doctors.
- Innovative new ways of generating business through doctors.
- Planning activities with in-house doctors:

- One to one meeting with trade doctors
- Conducting CME programs
- Camps with in-house doctors
- Covering doctors of nearby Shalby, Ahmedabad and the peripheries
- Will be responsible for Doctor’s Referral in mentioned Area like :-

( Mangliya, Dewas, Sonkachh, Ashtha, Maxi,Sajapur, Sujalpur, Pachore, Guna)

(Babali, Chapra, Hatpipliya, Khategoen, Kannod, Harda, Timarni)

(Indore Local peripheral Area)

- Sourcing of health check-up, OPD, IPD, ambulance tie-ups for getting more business
- Planning for corporate-private engagement programs
- Continuous sourcing for corporate through internet, references, market and personal knowledge
- Cold calling corporate randomly for introducing hospital and its various services
- Preparation of rate sheet and taking approval from the head
- Getting the service/charge code enabled as per tie-ups
- Assisting corporate heads during visits at the hospital
- Meeting corporate patients personally in the hospital
- Will be responsible for Corporate Tie Up ( Dewas , Guna, Bhopal, Gwalior, Jabalpur & Raipur)

- Responsible for Paediatrics, Medicine, Gunec, General Surgery in respective target audience .

Employee Name

Mr. Sameer Pathak

Employee Signature

Received on (Date)

Version No: 001/ 2018-19

📌 Manager-Corporate Development (Indore)
🏢 SHALBY
📍 Indore