Job Purpose To drive recruitment of high-quality insurance agents through effective planning, execution and governance of the FLS (Front Line Sales) network. The role focuses on building a strong agency workforce, ensuring consistent talent inflow, improving agent productivity, and strengthening the recruitment capability of the field sales team.

Key Responsibilities

- Recruitment Strategy &
- Planning

- Design and implement a comprehensive recruitment strategy to achieve monthly and annual agent recruitment targets.

- Translate organizational growth objectives into regional and branch-level recruitment plans.

- Develop FLS capacity and productivity plans to ensure optimal manpower availability for agent recruitment.

- Identify recent sourcing channels (referrals, digital, campus, local activations) to broaden recruitment reach.

- Execution &

- Governance

- Drive FLS hiring effectiveness and ensure each FLS meets agent recruitment productivity norms.

- Monitor recruitment funnel metrics – prospecting, interviews, licensing, and activation – and address drop-offs.

- Conduct weekly/monthly recruitment reviews with Zonal/Regional/Branch Heads to track performance and action plans.





- Implement recruitment dashboards and MIS for real-time performance visibility.

- Capability Building

- Strengthen recruitment capability of the FLS and Sales Leaders through training, tools, and best practices.

- Partner with L&D; to design and roll out Recruitment Excellence Programs for the sales force.

- Develop recruitment champions and reward high-performing FLS for consistent agent onboarding.

- Process Excellence &

- Compliance

- Ensure compliance with IRDAI licensing norms and documentation requirements.

- Drive adherence to recruitment SOPs, background checks, and quality standards for agent onboarding.

- Collaborate with Operations and HR to ensure seamless agent onboarding and activation processes.

- Analytics &

- Insights

- Use data analytics to forecast recruitment trends, identify underperforming zones, and predict shortfalls.

- Track recruitment cost metrics (cost per agent hired, active agent ratio, etc.) to ensure efficiency.

- Provide strategic insights to leadership for decision-making and manpower planning.

📌 Manager: Analytics & Growth Agency Transformation - Mumbai (Maharashtra)
🏢 Aditya Birla Capital
📍 Maharashtra