Luxury Jewellery Sales AssociateBrand: Nornament

Location: Delhi

Work Location: Pernia’s Store, Delhi, South EX

Position: Luxury Jewellery Sales Associate / Jewellery Consultant

Employment Type: Full-time

Experience: 2–5 years preferred in fine jewellery, luxury retail, premium fashion or high-value sales

About NornamentNornament is a contemporary fine jewellery brand built around authenticity, craftsmanship, individuality and timeless design. The brand works with precious materials including gold, natural diamonds, polkis and gemstones, with a strong focus on quality, artistry and responsible sourcing.

Nornament believes jewellery is more than an accessory — every piece carries a story and becomes part of the wearer’s own story.

We are looking for a confident, polished and highly personable Luxury Jewellery Sales Associate to represent Nornament at our Delhi presence within Pernia’s.

The RoleThe ideal candidate will be responsible for creating a premium and personalised experience for every Nornament customer.

This is a consultative sales role. We are looking for someone who can understand a client's taste, occasion, lifestyle and requirements, educate them about jewellery and gemstones, tell the story behind a piece, and confidently guide them towards a purchase.

The person should be comfortable dealing with discerning, high-value customers and building relationships that result in repeat business and referrals.

Key ResponsibilitiesCustomer Experience & Sales

- Welcome and engage customers with warmth, confidence and impeccable etiquette.
- Understand the customer's needs, preferences, occasion and budget before recommending jewellery.
- Present Nornament jewellery in a sophisticated and engaging manner.
- Explain the design story, craftsmanship, materials and distinctive features of each piece.
- Develop robust product knowledge across Nornament's collections, including diamonds, polki, gold, gemstones and contemporary jewellery.
- Handle high-value customer interactions with discretion, patience and professionalism.
- Drive sales and consistently work towards individual and store-level targets.
- Cross-sell and up-sell relevant pieces based on the customer's requirements.
- Create opportunities for repeat purchases, referrals and long-term client relationships.





Clienteling & Follow-up
- Maintain strong relationships with existing and prospective customers.
- Follow up with clients regarding enquiries, appointments, new collections and special occasions.
- Build and maintain a personal client book.
- Proactively reach out to relevant customers for new launches, festive occasions, weddings, anniversaries and other purchase opportunities.
- Coordinate personalised appointments and consultations where required.

Jewellery Consultation
- Understand and communicate the basics of gold purity, diamonds, gemstones, polki and jewellery craftsmanship.
- Assist customers in selecting jewellery for everyday wear, gifting, weddings, festive occasions and special events.
- Understand customer requirements for bespoke and customised jewellery and coordinate with the relevant Nornament team.
- Explain Nornament's services around customisation, redesign, repurposing and refurbishment when relevant.
- Ensure customers receive accurate information regarding product specifications, pricing, certification, care and delivery.

Store & Brand Standards
- Maintain the highest standards of grooming, presentation and customer service.
- Ensure jewellery is handled, displayed and stored with utmost care and attention.
- Maintain the presentation of the Nornament space within Pernia's to luxury retail standards.
- Follow all procedures relating to inventory, security, billing, packaging and movement of high-value jewellery.
- Coordinate effectively with Pernia's store team as well as Nornament's internal teams.
- Maintain accurate records of customer enquiries, sales and follow-ups.

What We Are Looking ForEssential
- 2–5 years of experience in fine jewellery, luxury retail, premium fashion, designer retail or high-value sales.
- Excellent communication and interpersonal skills.
- Strong English and Hindi communication skills.
- Highly presentable, polished and well-groomed.




- Confident interacting with affluent and discerning customers.
- Strong sales orientation and ability to work with targets.
- Excellent listening and relationship-building skills.
- High level of integrity and discretion.
- Ability to learn and communicate detailed product information.
- Comfortable handling valuable products with care and responsibility.

Strongly PreferredExperience with:
- Fine jewellery and diamonds
- Luxury or designer fashion
- Bridal jewellery
- High-value retail
- Clienteling and CRM
- Bespoke/custom jewellery
- Premium clientele

Personality FitWe are looking for someone who is:

Warm — makes customers feel comfortable rather than pressured.

Curious — genuinely interested in jewellery, design, gemstones and craftsmanship.

Articulate — can communicate the story and value behind a piece beautifully.

Commercial — understands that excellent service must ultimately translate into sales.

Discreet — understands the sensitivity of dealing with high-value products and premium clientele.

Detail-oriented — pays attention to product specifications, customer requirements and follow-ups.

Relationship-driven — thinks beyond one transaction and builds long-term clientele.

Key Performance IndicatorsSuccess in this role will be measured through:

- Individual sales performance
- Achievement of monthly sales targets
- Conversion of walk-ins and enquiries
- Average transaction value
- Repeat and referral business
- Client follow-up and CRM activity
- Quality of customer experience
- Product knowledge
- Store and brand presentation

ImportantThis is not a traditional retail sales role. The ideal candidate should be able to represent Nornament as a luxury brand and act as a Jewellery Consultant and Brand Ambassador on the shop floor. We are looking for someone who can make a customer feel that they are receiving expert advice and a personalised jewellery experience, rather than simply being sold a product.

Salary: Competitive and commensurate with experience, with performance-linked incentives.

- To Apply: Please share your CV along with current compensation, expected compensation, notice period and details of your relevant luxury/fine jewellery sales experience

📌 Luxury Jewellery Sales Associate (India)
🏢 Nornament
📍 India