Lead Generation & Appointment Setting Specialist (B2B IT / MSP Outreach)

Position: Lead Generation & Appointment Setting Specialist (Full-Time)

Location: Remote

Shift: Australian Eastern Standard Time (AEST) Business Hours

About Spooster

At Spooster, we deliver specialized Network Engineering Services, NOC operations, 24/7 network monitoring, and escalations tailored specifically for Managed Service Providers (MSPs) and mid-market organizations across Australia.

We are expanding our market presence and looking for a dedicated, detail-oriented Lead Generation & Appointment Setting Specialist to spearhead our outreach campaigns, build our pipeline, and schedule high-impact coffee catchups and discovery meetings for our sales team.

Role Overview

This is not a traditional mass-email sales role. You will execute a dual-outcome outreach strategy across LinkedIn, Seek, and Email:

1. Short-Term/Contracting Engagements: Identify, qualify, and apply for network engineering contracts/projects.
2. Long-Term Strategic Relationships: Connect with recruiters, IT decision-makers, and MSP owners to gather account intelligence and set up coffee/virtual meetings for our sales team.

Your goal is prospect identification, qualifying, and appointment setting. You will hand off fully briefing dossiers to the seniors, who conducts all product demonstrations and closing meetings.

Key Responsibilities

- Market Research & Prospecting: Execute structured daily search criteria across Seek.com.au, LinkedIn Jobs, and broader B2B channels targeting small-to-medium MSPs, recruitment consultants, and IT decision-makers in Australia (primarily Melbourne/Victoria).
- Opportunity Qualification: Evaluate every job posting or company lead using our scoring model ($A/B/C$ classification) based on technical fit, business value, and relationship potential.
- Relationship Building & Outreach:



Conduct personalized LinkedIn connection requests, follow-ups, and recruiter engagement. Build trust without premature pitching services.
- Account Intelligence Gathering: Identify core organizational pain points (e.g., SD-WAN rollouts, data center migrations, skill shortages) and map key decision-makers (IT Managers, CTOs, Heads of Infrastructure).
- CRM & Tracker Management: Maintain high data hygiene across our master tracker (Job & Relationship Tracker), ensuring all interactions, comments, and statuses are logged in real-time.
- Meeting Handover & Briefings: Book meetings for the Sales team within designated calendar windows and draft standardized briefing notes (MS Teams) detailing contact context, technical requirements, and strategic opportunities.
- Daily Reporting: Participate in daily catchups and briefings with leadership via MS Teams.

Qualifications & Requirements

- B2B Outreach Experience: 2+ years of experience in B2B lead generation, appointment setting, or recruitment sourcing, ideally within the IT, software, or tech services space.
- Understanding of IT/Networking Terminology: Familiarity with terms like Cisco, Fortinet, SD-WAN, NOC support, Managed Services, and Infrastructure Engineering.
- Platform Mastery: High proficiency with LinkedIn Sales Navigator, Seek.com.au, candidate/lead sourcing tools, and spreadsheet tracking.
- Communication Skills: Professional, natural,



and persuasive written English skills suited for Australian enterprise and recruitment stakeholders.
- Strategic Mindset: Ability to see beyond a job post to identify long-term service opportunities (NOC, 24/7 support, project assistance).
- Process Discipline: Strict adherence to daily workflows, follow-up cadences, and briefing standards.

Daily Workflow & Standard Operating Procedure

1. Daily Tracking Check: Review inbound messages across LinkedIn, Seek, and email. Cross-reference spreadsheet updates before initiating follow-ups.
2. Seek & LinkedIn Sourcing: Execute multi-tier search groups (Core Networking, Vendor-Specific, Project Work, Contract Roles). Filter for Melbourne/Victoria, Hybrid, Remote, and Contract/Temporary openings.
3. Qualification & Research: Score opportunities ($A$-Grade focus). Map decision-makers (CIO, Head of IT, IT Manager) and recruitment contacts using advanced search combinations.
4. Tailored Applications & Outreach: Submit designated CV variations and execute soft personalized connection requests.
5. Nurturing & Rapport: Engender genuine dialogues with recruiters and IT managers regarding their project gaps and hiring focus before introducing Spoosters broader capability set.
6. Handover & Booking: Schedule discovery catchups/coffee meetings within designated availability slots (11:00 AM 12:00 PM AEST) with full MS Teams briefing dossiers submitted 24 hours prior.

Why Join Spooster?

- Full-time, stable remote role aligned with Australian business hours.
- Clear processes, direct access to leadership support, and pre-built operational templates.
- High autonomy with explicit, objective KPI targets focused on qualified appointment outcomes rather than cold mass-volume blasting.

How to Apply? Book a one-on-one meeting with our HR team at: Book time to meet with us

📌 Lead Generation Specialist (Chandigarh)
🏢 Spooster IT Services
📍 Chandigarh