Lead Generation & Pre Sales Specialist

Location: Chennai ( Work from Office)

Experience: 1 to 3 Years

Qualification: MBA

Notice Period - Immediate joiner / 15 days

Job Overview

We are looking for a driven and target-oriented Lead Generation Specialist to identify, engage, and qualify prospective clients for our IT solutions and services. The ideal candidate will have strong research skills, a knack for identifying decision-makers, and the ability to build the top of our sales funnel through outbound and inbound prospecting across international markets.

Key Responsibilities

- Identify and research potential clients through LinkedIn, industry databases, company websites, and other online sources.
- Generate qualified leads through cold calling, email campaigns, LinkedIn outreach, and other digital prospecting channels.
- Build and maintain a healthy pipeline of prospects across target international markets.
- Qualify leads based on defined criteria (budget, authority, need, timeline) before handing off to the sales team.
- Schedule discovery calls and product demos for the sales/pre-sales team.
- Maintain accurate and up-to-date records of leads, activities, and outcomes in the CRM.
- Conduct market research to identify new business opportunities, verticals, and target accounts.
- Craft personalized outreach messages and email sequences that resonate with target personas.
- Collaborate closely with sales and marketing teams to refine targeting and messaging strategies.
- Track and report on lead generation metrics (response rates, conversion rates, pipeline value).

Required Qualifications





- MBA in Marketing or Bachelor's degree in Business Administration, IT, or related discipline.
- Academic performance of 65% and above throughout UG and PG.

Experience Requirements 1 to 3 years of experience in:

- Lead Generation / Demand Generation
- Inside Sales or Business Development
- International Outbound Prospecting
- CRM-driven Sales Support

Required Skills

- Strong understanding of lead generation and outbound prospecting techniques.
- Hands-on experience with LinkedIn Sales Navigator, email outreach tools, or similar prospecting platforms.
- Excellent verbal and written communication skills.
- Ability to research and identify key decision-makers within target organizations.
- Working knowledge of CRM tools (e.g., HubSpot, Salesforce, Zoho).
- Good understanding of IT services, software solutions, cloud technologies, or digital transformation offerings.
- Strong analytical mindset with the ability to prioritize high-potential leads.
- Proficiency in Microsoft Office Suite.

Preferred Competencies

- Persistent, resilient, and target-driven approach.
- Strong objection-handling and rapport-building skills.
- Ability to work independently in a fast-paced workplace.
- Self-motivated with a strong customer-centric mindset.
- Familiarity with sales engagement platforms (e.g., Apollo, Outreach, Lemlist) is a plus.

Selection Criteria

- Bachelor's/MBA Degree
- 1 to 3 Years of Relevant Lead Generation / Inside Sales Experience
- UG & PG Academic Score Above 65%
- Strong Prospecting and Research Skills
- Experience with CRM and Outreach Tools
- Excellent Communication Skills

📌 Lead Generation & Pre Sales Specialist (Chennai)
🏢 TalentRouters
📍 Chennai