Location: Remote / Hybrid (India)

Company: EM360Tech EM360Tech is looking for a detail-oriented Lead Generation & Quality Control Specialist to strengthen the accuracy, performance, and delivery of our content-driven campaigns. This role sits at the core of our operations, ensuring high-quality MQLs while improving campaign performance and client satisfaction. Role Overview

You will be responsible for validating, qualifying, and managing incoming leads generated through podcasts, whitepapers, and other digital assets. You will work closely with campaign, sales, and lead generation teams to ensure every lead meets client expectations and is delivered with clear context and accuracy. Day-to-Day Responsibilities Lead Quality Verification

Validate incoming MQLs from campaign engagements (podcasts, whitepapers, subscribers, CTAs)

Re-check tele-verified data for accuracy across contact details, engagement source, and intent signals

Ensure leads align with defined ICPs and campaign requirements

Identify and remove duplicate, invalid, or low-quality leads Scoring & Qualification

Apply lead scoring criteria based on engagement, seniority, and relevance

Flag and review borderline leads to maintain high-quality standards

Prepare clean, client-ready lead lists and campaign reports with supporting context Campaign & Client Support

Support campaign managers across onboarding, lead generation campaign setup, and campaign execution

Assist in managing the full campaign lifecycle including reporting and renewals

Work with lead generation team and vendors to ensure accurate and consistent lead flow

Help onboard new suppliers and align them with campaign requirements Cross-Team Coordination





Collaborate with tele-verification teams to improve data accuracy and feedback loops

Partner with content and campaign teams to refine engagement strategies

Support campaign and sales teams with actionable insights on lead behaviour and intent Reporting & Insights

Track and report on lead quality metrics, including qualification rates and disqualifications

Analyse performance by campaign, asset, and content type

Deliver weekly and monthly reports with clear insights and recommendations

Identify trends and suggest improvements to optimise campaign performance Process & System Improvement

Contribute to building and improving EM360Tech’s campaign management tech stack

Support CRM integrations and API-based lead delivery into client systems

Streamline internal workflows to improve efficiency and scalability

Continuously optimise lead generation and reporting processes to drive better results Skills & Experience

3-5 years in lead generation, qualification, marketing ops, or similar role

Strong attention to detail and understanding of lead scoring frameworks

Experience with CRM platforms such as HubSpot or Pipedrive

Analytical mindset with strong reporting and data interpretation skills

Ability to work cross-functionally in a rapid-paced environment Preferred

Experience in B2B demand generation or content-led campaigns

Familiarity with podcast or digital content performance metrics

Interest in process improvement and operational efficiency Impact

You will play a critical role in ensuring that every lead delivered is accurate, relevant, and client-ready. Your work will directly improve campaign performance, strengthen client trust, and drive higher conversion rates across EM360Tech’s global campaigns.

📌 Lead Generation & Quality Control Specialist (India)
🏢 EM360Tech
📍 India