JOB PURPOSE

Responsible for driving sales growth, revenue realization, and market share expansion through strategic management of B2B and institutional accounts. Develop long-term customer relationships, identify business opportunities, ensure service excellence, and achieve sales objectives across assigned territories/accounts.

KEY RESPONSIBILITIES

1. Account Management

- Manage and grow key B2B accounts including distributors, wholesalers, and other organized trade partners.
- Build strong relationships with decision-makers, procurement teams, and business stakeholders.
- Ensure high customer retention and account profitability.

1. Business Development

- Identify and onboard new B2B customers to expand business presence.
- Develop sales plans to achieve monthly, quarterly, and annual targets.
- Explore opportunities for product listing, range expansion, and market penetration.

1. Revenue & Sales Growth

- Drive primary and secondary sales achievement.
- Ensure target accomplishment in volume, value, and market share.
- Monitor customer-wise sales performance and implement corrective actions.

1. Commercial & Contract Management

- Lead commercial negotiations with key customers.
- Finalize annual business plans, trade terms, commercial agreements, and promotional activities.
- Monitor claim settlements, outstanding payments,



and commercial compliance.

1. Customer Relationship Management

- Address customer concerns and resolve issues within defined timelines.
- Conduct regular business reviews with key accounts.
- Maintain high levels of customer satisfaction and engagement.

1. Supply Chain & Operations Coordination

- Coordinate with supply chain, logistics, finance, and customer service teams.
- Ensure seamless order processing, stock availability, and timely deliveries.
- Minimize stock-outs and improve service levels.

1. Market Intelligence

- Track market trends, competitor activities, and customer requirements.
- Share actionable market insights with internal stakeholders.
- Recommend growth opportunities and business strategies.

1. Reporting & Analytics

- Prepare sales forecasts, revenue reports, and account performance reviews.
- Analyze SKU-wise sales, profitability, and category performance.
- Ensure timely reporting and business updates.

EXPERIENCE

- 5-12 years of experience in FMCG / Consumer Goods / B2B Sales
- Experience in Key Account Management, Contemporary Trade, Distribution, or Corporate Sales preferred
- Exposure to handling large customers, contract negotiations, and business development

📌 Key Accounts Manager (Delhi)
🏢 RSPL Group
📍 Delhi