Job Title: Sales Manager - (AI FinTech SaaS)

Job Overview

Looking for a driven Sales Manager / Business Development Manager to accelerate customer acquisition, build strategic partnerships, and scale Brand across the MSME ecosystem.

The ideal candidate thrives in an early-stage startup environment, enjoys consultative selling, and has a passion for technology, finance, and helping businesses grow through cutting-edge SaaS solutions.

Key Responsibilities

Customer Acquisition

- Identify and engage MSMEs, startups, and growing businesses.
- Generate qualified leads through LinkedIn, cold calling, email campaigns, WhatsApp, networking events, and referrals.
- Conduct product demonstrations and communicate the value proposition of Brand.
- Convert qualified prospects into paying customers.
- Build and manage a healthy sales pipeline using CRM tools.

Product Demonstrations & Consultative Selling

- Understand customer business challenges and financial pain points.
- Demonstrate AI-powered dashboards, financial analytics, and CFO insights.
- Position Brand as a strategic business decision-making platform rather than just reporting software.
- Gather customer feedback to support product enhancements.

Partnership Development Build and nurture relationships with:

- Chartered Accountants (CAs)
- Virtual CFO Consultants
- Tally Service Providers
- Business Consultants
- MSME Associations




- Develop and manage channel partnerships to expand market reach and drive customer acquisition.

Customer Success

- Ensure smooth onboarding of new customers.
- Support product adoption and user engagement.
- Collect customer testimonials and case studies.
- Identify cross-selling and upselling opportunities.

Required Skills

- 2–3 years of experience in B2B Sales or Business Development.
- Experience in SaaS, FinTech, ERP, or Accounting Software is preferred.
- Good understanding of MSMEs and business finance.
- Knowledge of the Tally ecosystem is an advantage.
- Strong communication, presentation, and negotiation skills.
- Ability to engage with founders, CEOs, finance teams, and business owners.
- Consultative selling and relationship-building skills.
- Self-motivated, target-driven, and comfortable working in a startup environment.

Preferred Industry Background

- SaaS
- FinTech
- Accounting Software
- ERP Solutions
- Banking
- NBFC
- Financial Services
- Business Consulting

Key Performance Indicators (KPIs)

- Monthly qualified leads generated.
- Product demonstrations conducted.
- New customer acquisitions.
- Channel partnerships established.
- Monthly Recurring Revenue (MRR) generated.
- Sales conversion rate.
- Customer onboarding and retention.

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