About BECO

BECO is a revolutionary home care brand dedicated to sustainability and eco-friendliness. Our plant-based, bamboo-based products are highly effective and 100% chemical-free, offering environmentally conscious solutions without compromising on quality. As a direct-to-consumer

(D2C) brand, we are on a mission to make the world a better place, one home at a time.

Key Responsibilities

- Key Account Management

- Independently manage Local, Regional and National Key Accounts in the assigned market.

- Build strong relationships with Category Managers, Buyers, Store Operations and Commercial teams.

- Develop Joint Business Plans with priority accounts and drive sustainable business growth.

- Ensure timely listing and expansion of the BECO portfolio across relevant stores.

- Sales &
- Business Growth

- Deliver monthly, quarterly and annual sales targets for assigned accounts.

- Drive growth through new listings, assortment expansion, increased store coverage and higher throughput per store.

- Identify opportunities to increase BECO's share within each account.

- Develop account-wise growth plans and aggressively execute them.

- In-Store Execution

- Ensure superior availability, visibility and share of shelf across priority stores.

- Drive secondary sales through strong execution of promotions, displays, end-caps, visibility and consumer offers.

- Regularly visit key stores to monitor execution and identify business opportunities.

- Work closely with merchandising and field teams to achieve best-in-class execution.

- Commercial &

- Promotion Management

- Plan account-specific promotions and activations with a clear focus on incremental sales and ROI.

- Manage trade spends, schemes and account investments within agreed budgets.

- Track commercial agreements, claims, deductions and outstanding payments.





- Ensure healthy account-level profitability while delivering growth.

- Supply Chain &

- Availability

- Coordinate with distributors, supply chain and account teams to maintain high service levels.

- Track inventory, fill rates and stock availability.

- Minimise Out-of-Stocks (OOS) and ensure adequate inventory during promotions and peak periods.

- MIS &

- Business Analytics

- Track Primary Sales, Secondary Sales, Sell-Out, Inventory and Account-wise Performance.

- Review SKU productivity and identify opportunities for assortment optimisation.

- Monitor competition on pricing, promotions, assortment, visibility and recent launches.

- Provide regular market intelligence and actionable recommendations.

We Are Looking For Someone Who

- Has 5+ years of sales experience, with significant exposure to Key Accounts / Modern Trade.

- Has independently handled Local, Regional and/or National Retail Chains.

- Understands retail commercials, margins, promotions and category management.

- Has strong relationships and understanding of the retail ecosystem in Chennai, Bengaluru or Hyderabad.

- Is highly execution-oriented and comfortable spending significant time in the market.

- Demonstrates strong negotiation, analytical and relationship-management skills.

- Has a proven track record of delivering aggressive sales targets.

- Brings an ownership mindset, speed and entrepreneurial approach suited to a fast-growing organisation.

What Success Looks Like

Grow Accounts. Win Visibility.

Drive

Offtakes. Build BECO.

The Key Account Executive will be expected to make BECO a high-growth, high-visibility brand across the assigned Key Accounts through superior relationships, sharper commercial execution and relentless focus on consumer offtake.

Locations: Chennai | Bengaluru | Hyderabad

Industry Preference: FMCG | Foods | Beauty

📌 Key Account Executive - Modern Trade (Hyderabad)
🏢 Beco
📍 Hyderabad