Company -Waaree Energies Ltd

Role- KAM-D2C

Location- Grant Road

Experience - 56 years in D2C / e-commerce, with demonstrated full P&L; ownership

KEY RESPONSIBILITIES

1. D2C Platform Management & Digital Merchandising

- Manage and optimize the shop.waaree.com platform end-to-end traffic, conversion, customer experience, and revenue.
- Drive assortment planning, pricing strategy, product listings, content optimization, and promotions.
- Ensure robust product visibility, conversion rates, and brand representation across the storefront and digital channels.

2. Digital Revenue & P&L; Ownership

- Own the shop.waaree.com P&L; — revenue, margins, marketing investment, and channel profitability
- Drive digital sales planning, forecasting, and growth tracking.
- Monitor the full KPI stack: GMV, revenue growth, conversion rate, CAC, ROI, and customer lifetime value (CLV).

3. Call Centre & Cart Recovery Management

- Manage the Call Centre function, whose core mandate is outbound recovery calling for customers who add to cart but do not complete purchase within 2 hours.
- Set and monitor cart-recovery SLAs, call-to-conversion rates, and assisted-revenue targets from the Call Centre.
- Build and refine call scripts, objection-handling playbooks, and escalation paths for high-value abandoned carts.

4. Conversion Rate Optimization

- Drive structural improvement in D2C conversion rate against category benchmarks.
- Run structured CRO experiments — page speed, checkout friction, trust signals, payment options — in partnership with the tech/platform team.
- Own site funnel diagnostics end-to-end, from broken product pages and 404s to abandoned-cart triggers.

5. Digital Marketing & Consumer Growth

- Collaborate with the marketing team to drive performance marketing, SEO,



SEM, affiliate marketing, and digital campaigns; own ROAS on D2C ad spend.
- Drive customer acquisition, retention, and engagement strategies for the D2C customer base.
- Develop personalization, loyalty programs, and CRM-led digital initiatives.
- Drive consumer financing and EMI tie-ups (NBFC/bank partnerships) to unlock high-ticket solar purchases online.

6. Technology, UX & Digital Transformation

- Own the BigCommerce storefront experience — page performance, checkout flow, mobile UX, and payment gateway uptime/limits.
- Lead implementation and enhancement of e-commerce platform, OMS, CRM, and analytics tools, in partnership with IT.
- Leverage data analytics and automation to improve customer experience, forecasting, inventory planning, and operational efficiency.

7. Supply Chain & Operations Integration

- Collaborate with Supply Chain and Logistics teams to ensure efficient order fulfilment and inventory planning for D2C orders.
- Optimize inventory availability, delivery timelines, and fulfilment efficiency for the shop.waaree.com channel.
- Enhance the overall customer delivery experience through operational excellence, in coordination with Logistics.

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8. Customer Experience & Retention

- Own repeat-purchase rate, delivery SLA adherence, and Call Centre CSAT as core retention levers.
- Coordinate with Customer Support and Logistics teams to resolve D2C-specific delivery, damage, and refund issues.

9. Stakeholder Management & Leadership

- Collaborate cross-functionally with Sales, Marketing, Product, Supply Chain, Finance, and IT on shared D2C priorities.
- Manage relationships with technology vendors, digital agencies, and platform/financing

Interested candidate can send their resume on [email protected]

📌 KAM-C , Waaree Energies Ltd (Mumbai)
🏢 Waaree Energies
📍 Mumbai