- Support day-to-day PR activities for assigned client accounts
- Draft press releases, media pitches, briefs, and basic communication materials
- Assist in media outreach and coordination with journalists and publications
- Track media coverage and prepare coverage reports and analysis
- Coordinate with internal teams (digital, creative, social, strategy) to ensure integrated campaign delivery
- Support event coordination, press conferences, and media interactions
- Maintain media databases and update contact lists
- Monitor news and industry trends relevant to client brands
Skills & Competencies
- Solid written and verbal communication skills
- Basic understanding of PR tools, media landscape, and integrated campaigns
- Good organisational and time-management skills
- Ability to work in a fast-paced, deadline-driven agency environment
- Willingness to learn and take feedback constructively
- Proficiency in using AI tools and creating effective PowerPoint presentations