Role Purpose

Own brand strategy and market share growth for Euler's 4W electric cargo portfolio (Turbo & Storm).

Translate market and competitive intelligence into city- and segment-specific campaigns that drive retail and digital lead generation.

Key Responsibilities

Own market share tracking and build the strategic narrative for share gains against ICE and EV competition (Tata Intra EV, Mahindra Bolero MaXX Pik-Up, Veero EV)

Run continuous competitive mapping pricing, payload, TCO, and go-to-market moves and convert findings into positioning and messaging shifts

Design and commission market research (driver/operator surveys, TG segmentation, EV adoption barriers) across priority cities/states

Build segment- and city-wise marketing plans (media mix, BTL, dealer activation) calibrated to local freight-corridor and fleet-operator dynamics

Partner with digital and performance marketing to convert brand strategy into lead-gen plans;

track SQL, CAC, and digital contribution to retail

Own BTL execution planning dealer collateral, on-ground activation, customer meets with explicit measurement of contribution to funnel

Present market share, funnel, and competitive analysis to leadership on a recurring cadence





Convert market/consumer insights into ATL and BTL campaign strategy across segments and cities

Own performance mapping for campaigns attribution, funnel movement, share impact and feed learnings back into planning

Requirements

3-5 years in brand marketing, at least 1 years with direct exposure to market research,

competitive analysis, or data-led campaign planning (not just creative/campaign execution)

MBA from MICA, IIM, or equivalent

Prior FMCG, auto, or B2B durables brand experience; auto/CV exposure is a plus, not a requirement

Demonstrated comfort with data should be able to build and defend a market-share or funnel argument with numbers, not just narrative

Working knowledge of BARC/media consumption data, or equivalent research methodologies, is a plus

Desired Competencies

Analytical rigor: can move from raw data to a market-share hypothesis without hand-holding

Comfortable owning a P&L-adjacent; metric (CAC, SQL, retail contribution) rather than only brand health metrics

City/segment-level thinking resists one-size-fits-all national campaigns

Bias to ship: comfortable in a startup pace where research, strategy, and execution collapse into the same quarter

Comfortable working with brand and digital agencies

📌 Job ::: Sr. Brand Manager (New Delhi)
🏢 Euler Motors
📍 New Delhi